YouTube is a powerful platform that helps everyone reach out to the huge mass. For marketers, this service has opened the whole new domain of video marketing.

Entrepreneur contributor Jason R. Rich has shared six strategies that brands can adopt to expand their reach using YouTube.

Rich says, “Take a look at the following six ideas for using YouTube as part of your overall online business and marketing strategy.

1. Showcase Customer Testimonials

If you’ve been in business for a while and have earned the respect of many loyal customers or clients, using a YouTube video to showcase some of these people or companies providing real testimonials for your products/service can be a highly effective and low-cost promotional and sales tool.

2. Present a Call to Action

Because YouTube allows you to speak directly to your audience, you can use your videos to encourage viewers to take a specific action after watching your video. A video’s call to action is a request for people to take an immediate action—such as visit your website, “like” the video, subscribe to your YouTube channel, call a toll-free phone number, send someone an email, share the video’s link with their friends, make a donation, or make a purchase”.

6 More Ways You Can Use YouTube to Reach Your Intended Audience

Entrepreneur

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