Video plays an important role in helping marketers convert more leads. It allows to get your message across easily. Also when it comes to reaching out more people online, video helps.

Hosting live broadcasts using YouTube is a ways to get in touch with more and more people online and promote your brand and products.

Entrepreneur contributor Jason R. Rich has shared some useful tips to help marketers host live YouTube broadcasts.

Rich says, “One approach to sharing YouTube content with your audience is to stream live broadcasts. As the name implies, a live broadcast happens in real time — there’s no delay, editing, or redos, so anything you say or do on camera is transmitted via the internet and is seen by your audience as it happens.

Hosting a live broadcast has several potential advantages:

  • A live broadcast can be any length.
  • You can have real-time interaction with audience members.
  • There’s no post-production (editing) unless you opt to record the live broadcast and then edit it before you publish it on your YouTube channel for people to watch later on an on-demand basis.

More and more companies are utilizing live broadcasts to share special events, press conferences, seminars, live question-and-answer sessions or product launches, for example, with an audience”.

Why You Should Take Your YouTube Broadcasts Live

Entrepreneur

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