According to a research almost 5 billion videos are watched on Youtube every single day. And the site gets over 30 million visitors per day. Thus integrating YouTube in your marketing strategy is always a great idea. Video content helps you easily connect with the audience and explain the features of your products.

Econsultancy columnist Nikki Gilliland has shared eight trips to help marketers come out with a strong YouTube marketing strategy.

Gilliland says, “The likes of Instagram and Snapchat have presented a new way for brands to experiment with video, yet with 5bn videos being watched on its platform on a daily basis – YouTube is still the reigning king of visual content.

Recently, YouTube has been in the headlines, but not for the most positive reasons. On the back of controversy over brand safety and influencer wrong-doings, brands might be reconsidering how to navigate this increasingly confusing channel.

So, with this in mind, here’s a few tips for brand YouTube strategy in 2018, with reasons why the platform should still be top of mind for social media marketers (and remember to check out our video strategy reports and training).

1. Create lean-back content

One of the biggest misconceptions about YouTube is that success only happens if a video goes viral. It’s often thought that if you can’t deliver cats getting up to mischief or show a prank going wrong – it’s not for you.

This is widely off the mark, of course, especially considering the changing ways in which users are now consuming video content.

While it’s true that a lot of people are watching YouTube on their mobiles, this doesn’t necessarily mean they want extremely short, or purely entertaining videos”.

Eight tips for a killer YouTube strategy

Econsultancy

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