Bringing a new product, service or campaign to market can be exciting yet daunting. Being armed with a thorough and up-to-date understanding of your target audiences, the market climate, consumer conversation and competitive landscape is critical.

Adweek is hosting a webinar ‘Use Social Media Data to Supercharge Your Product Launch: Add a Layer of Intelligence’ on Wednesday, August 31, 2022, at 1.00 pm EDT.

The Adweek team says, “Discover how successful brands like AstraZeneca, lululemon and KFC utilize consumer and market intelligence to prepare for and fully inform their launch plans, as well as tailor campaigns and monitor ROI. You’ll find out: 

  • How to develop your own rich insights on topics like product positioning and messaging
  • Strategies for audience identification and segmentation
  • Methods to determine what target segments think about your brand or product space.”

Use Social Media Data to Supercharge Your Product Launch


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