Digital Marketing Institute has published the ‘2024 Social Media Calendar’. Alison Battisby says, “Get organised with your social media strategy for 2024 and plan around some key online dates! In collaboration with the lovely folks at Avocado Social, we’ve put together a colorful list of key dates you can get involved with this year – from the Africa Cup to the Eurovision Song Contest to the Paris Olympics and World Smile Day. If you plan ahead and schedule campaigns around notable dates, you can really boost your brand’s visibility online. Download and... [...]

A social media calendar is a schedule that organizes upcoming social media posts by date and time. It can be a document, spreadsheet, or dashboard that organizes content for multiple social media platforms. HubSpot contributor Flori Needle has published an article featuring nine steps to create a social media calendar. He says, “As marketers, we recognize that social media is integral to an effective inbound marketing strategy. With so many social networks available to us, staying organized and planning for when and what we share is crucial, which is exactly where a social media calendar... [...]

WordStream has published ‘The Easy Guide to Facebook Video Ads for Any Business’. Michelle Morgan says, “Video ads on the Meta Business platform (which reaches Facebook and Instagram) is a great way to do this. Although the ability to churn out video ads regularly was reserved for brands with big budgets in years past, new tools and AI have helped democratize this and now any brand can advertise using high-quality videos without spending much at all. In this post, I want to talk through some best practices for Facebook video ads and show you some tools you can use to execute those... [...]

Copyblogger has published the latest podcast episode ‘Building a Business and 3.5+ Million Follower Audience’ featuring Kevin Espiritu. The Copyblogger team says, “In this episode, Tim Stoddart sits down with Kevin Espiritu aka “Plant Daddy.” They discuss the importance of soil health and the alarming state of our soil today. Tim expresses his fascination with bacteria in soil and highlights the lack of understanding among the general public about the crucial role soil plays in food production.” https://www.youtube.com/watch?v=SJhAPSK0gn8 Copyblogger  [...]

The 2024 marketing will be dominated by social media managers who embody human connection, authenticity, and a pulse on high quality. Search Engine Journal contributor Shelley Walsh has published an article featuring social media marketing predictions for 2024. She says, “Social media has seen interesting changes recently. The dramatic changes at Twitter – now rebranded as ‘X’ – saw many SEO professionals looking for new social media platforms to maintain their community connections. We saw the rise of BlueSky, Mastodon, and Threads, and renewed interest in LinkedIn and Reddit as... [...]

This is a reminder for the Adweek webinar to be held on December 19, 2023.  In 2024, simply showing up in a user’s feed with trendy content will no longer be enough. To experience sustained success on social media, brands must invest time and effort into cultivating a community that supercharges brand engagement and drives conversions. Adweek is hosting a webinar ‘Build a Social Community That Supercharges Engagement: Get Past Likes and Followers’ on Tuesday, December 19, 2023, at 1.00 pm EST. The Adweek team says, “Discover why time spent building community is time spent building... [...]

Copyblogger has published the latest podcast episode ‘The Truth About AI’s Roles in Writing and Marketing’ featuring Britney Muller. The Copyblogger team says, “In this episode, Tim Stoddart sits down with Britney Muller, about her interests and current projects in the world of AI and machine learning. Muller discusses the explosion of AI and the need for more foundational information to understand and navigate the changing future. She emphasizes the importance of making technical information accessible to a wider public to drive adoption and innovation. They also talk about... [...]

Monetize Your Life with Storytelling training is today’s NAMS December Sales item, available until midnight, at a greatly reduced price. It is a recorded workshop that shows you how to take events from your daily life and turn those stories into profitable pieces of content using the 7-step template. (Keep reading to see how I do this later in this ad.) Perdew learned the value of storytelling for business from his grandfather, who ran a country store and swapped stories with his customers. These stories kept them interested and coming back to his store over and over again. Discovering how... [...]

Instagram Reels are short-form videos that can be up to 90 seconds long. Users can record, edit, and clip videos and photos together, set them to music, and post to their feed. Reels are similar to posts, but they can include music, effects, and other creative elements. AWeber has published a new video ‘How to Increase Your Instagram Reels Engagement Organically’ featuring useful tips to improve your Instagram marketing. The AWeber team says, “InstagramReels garner WAY more engagement and reach WAY more followers and non-followers than static posts, carousels, and stories. Over... [...]

X (formerly Twitter) and Threads are social media platforms with some similar features. However, there are some key differences between the two. HubSpot contributor Mandy Bray has shared useful data differentiating X and Threads. She says, “Twitter (now X) and Facebook (now Meta, which owns Instagram which launched Threads) have a long history of competition. Their new (or rebranded) platforms, Threads and X, are similar in many ways. Both are text-based social media networks that promote open dialogue. While they may look like copycats, X, and Threads have some key differences. Approach.... [...]