Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Social Content Strategy: How to Build a Loyal and Profitable Audience’ featuring Allie Mason. The SME team says, “Want to improve your marketing content? Looking for a proven, data-driven content strategy model that’s simple to apply? Explore a social content strategy.” https://www.youtube.com/watch?v=S5cXHaC4G0w Social Media Examiner [...]
Archive for the 'Social Media Marketing' Category
Niche marketing is a marketing strategy that focuses on a specific target market. It’s also known as micro-marketing or specialty marketing. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Grow a Niche Marketing Agency’. The SME team says, “Are you a niche marketer ready to open a full marketing agency? Looking for advice on hiring, service models, and client acquisition? Discover how one marketer transitioned from solopreneur to marketing agency owner.” https://www.youtube.com/watch?v=7AD-GQ7WVGQ Social Media Examiner [...]
LinkedIn marketing is the process of using the professional networking platform to promote and advertise a brand or business. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Embrace Change at Social Media Marketing World 2024’. The SME team says, “Let’s do this together! Sound good? Keynote speaker Andrew Davis explains more in this video. At Social Media Marketing World, you’ll not only connect personally with industry leaders and peers, but learn how to make AI content that truly mimics your brand voice. Plus, you’ll... [...]
Instagram marketing is a type of social media marketing that involves using Instagram to promote a brand. It involves using photo and video content to sell a brand’s products and services. HubSpot has published a new video ‘Why Adding A Link To Your Instagram Bio Will Boost Your Business’. The HubSpot team says, “Are you looking to boost your business through Instagram but not sure where to start? Having trouble turning followers into customers? Even if you’re new to the world of Instagram or social media, it’s easier than ever to grow your business by... [...]
LinkedIn marketing is the process of using the professional networking platform to promote and advertise a brand or business. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Get the Most Out of LinkedIn’ featuring Louise Brogan. The SME team says, “Want to develop more LinkedIn connections that lead to sales? Looking for a strategy to guide your outreach and networking? Explore a creative way to get more out of your LinkedIn activities.” https://www.youtube.com/watch?v=ccbtWJHqLN0 Social... [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Get the Most Out of LinkedIn’ featuring Louise Brogan. The SME team says, “Want to develop more LinkedIn connections that lead to sales? Looking for a strategy to guide your outreach and networking? Explore a creative way to get more out of your LinkedIn activities.” https://www.youtube.com/watch?v=ccbtWJHqLN0 Social Media Examiner [...]
Instagram marketing is a type of social media marketing that involves promoting a brand on Instagram. It can help brands connect with a large audience, increase brand awareness, and boost sales. Search Engine Journal contributor Shelley Walsh has published an article featuring 55 Instagram statistics and facts for 2024. She says, “In this article, you’ll find the latest and greatest Instagram facts and statistics, including details on demographics, company background, top influencers, and much more. 1. Instagram is currently the fourth most-used social media platform in the world (behind... [...]
Social media marketing is growing, with the advertising market expected to reach $207 billion in 2023 and $247.30 billion by 2027. Social media specialists are in high demand, with the field growing faster than overall marketing positions. Search Engine Journal contributor Shelly Walsh has published an article featuring 12 social media predictions for 2024. She says, “We reached out to a variety of social media experts and thought leaders to get their input on what might happen in the coming year, and to ask where social media marketers should focus in 2024. Build More Sustainable Relationships Ann... [...]
Organic social media is free, non-paid content shared on social media platforms. This can include posts, photos, videos, and stories shared by individuals or businesses without paying for advertising. Practical Ecommerce’s webinar ‘Harnessing Organic Social Media to Boost Sales’ is available on-demand. The Practical Ecommerce team says, “Organic social media remains a strong revenue generator for merchants when carefully planned and executed. In this 30-minute instant webinar, Samantha Collier, a social media pro and Practical Ecommerce contributor, breaks down the process... [...]
Generation Z (Gen Z) is the generation born between 1997 and 2012. They are also known as iGen, centennials, zoomers, post-millennials, or Homelanders. As of 2023, Gen Zers are between the ages of 11 and 26. Search Engine Journal contributor Chelsea Alves has published an article on how Gen Z are using social media. She says, “Here are five social media practices to consider. Embrace Partnership With Creators The concept of the traditional “influencer” – who does sponsorship deals, goes on brand trips and sells an aspirational lifestyle attainable to their followers through the... [...]