Making money on Instagram involves leveraging sponsored posts, affiliate marketing, and brand collaborations to monetize your content. Building a loyal audience and using features like Instagram Shops and subscriptions can further boost earnings. The latest ‘HubSpot Marketing’ video is titled ‘How to Make Money on Instagram – Creative Strategies That Actually Work’. This video covers the following: How to monetize with under 1000 followers The IMPACT method for selling products Creating subscription-based content without official features Using Instagram Shopping... [...]
Archive for the 'Social Media Marketing' Category
Content Marketing Institute has published a new video ‘How (Not) to Fake Friends to Influence Customers’. The CMI team says, “Meta stealthily launched — then quickly killed — a series of AI-generated character profiles built to increase engagement on its platforms. When users probed the suspicious profiles, one owned up to the company “taking shortcuts with the truth.” Robert Rose sees the misstep as an important lesson for marketers: When trying to move fast and break things, make sure you don’t destroy your customers’ trust in the process.” Content Marketing... [...]
LinkedIn Newsletters help professionals share insights, updates, and industry knowledge with a targeted audience. They boost engagement, build thought leadership, and expand professional networks effectively. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Use LinkedIn Newsletters: A Guide for Businesses’ featuring Judi Fox. This episode covers the following: Why Marketers Should Use LinkedIn Newsletters What Are the Valuable Features of LinkedIn Newsletters Features... [...]
Using AI for social media strategy helps analyze audience behavior, automate content scheduling, and personalize posts for better engagement. It streamlines decision-making by providing data-driven insights, enhancing campaign effectiveness. HubSpot contributor Ross Simmonds has published an article on using AI for building a more effective social media strategy. He says, “AI is to social media what a conductor is to an orchestra — it brings everything together with precision and purpose. The applications of AI in a social media strategy are vast, but the virtuosos are few who can wield... [...]
Social media reports are essential for measuring campaign success, audience engagement, and content performance. They provide insights for data-driven decisions, helping businesses refine strategies and achieve marketing goals effectively. HubSpot contributor AJ Beltis has published an article featuring seven useful steps for creating social media reports. He says, “Social media reporting is your team’s time to evaluate how it’s doing with the medium truly, communicate that to your company at large — and maybe even brag a little bit. So, how do you put together one that does all of... [...]
Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘Creating Magical Moments Through Social at Hilton‘. This episode covers the following: Why speed and nimbleness are key in social media Using social listening tools to identify opportunities The importance of a vetting process for social initiatives Leveraging data to overcome leadership resistance Leadership’s focus on aligning initiatives with Hilton’s values The story behind Hilton’s viral TikTok trend How defined processes drive Hilton’s success on social The Wicked-inspired rooms... [...]
Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Facebook Content Strategy 2025: What’s Actually Working Right Now’ featuring Mari Smith. This episode covers the following: Why Your Business Should be Active on Facebook Organic Facebook Content: Updates and Tips Facebook Professional Mode: Updates and Tips Facebook Analytics and Data: Updates and Tips Facebook AI: Updates and Tips. Social Media Examiner [...]
Gary Vaynerchuk has published a new video ‘Why Live Shopping Is Disrupting Social Media Forever (And Why It Matters)’. He says, “Today’s video is a segment from CNBC’s Squawk Box, where I talk about live social shopping, and how that’s a massive opportunity for brands and individuals. I discuss how much is being made from selling on TikTok right now, the overall impact to shopping and stores, and what live shopping is going to be disrupting. Hope you enjoy!” Gary Vaynerchuk’s YouTube Channel [...]
Social media budgeting is essential for allocating resources effectively, ensuring campaigns reach the right audience without overspending. It helps track ROI, optimize strategies, and achieve marketing goals efficiently. HubSpot contributor Alana Chinn has published an article on creating a social media budget and spending smarter in 2025. She says, “From marketer to marketer, I know our budgets are often limited. A well-thought-out social media budget allows us to set realistic goals, understand our priorities, organize our activities, and, ultimately, spend our money wisely. Without... [...]
Niche targeting focuses on serving a specific segment of the market with tailored products or services. It helps businesses attract highly interested audiences, leading to better engagement and higher conversion rates. Convince & Convert contributor Romanshika Singh has published an article on niche targeting. She says, “If your marketing doesn’t resonate personally, you’re missing out on loyal, highly engaged customers. But why focus on smaller audiences when the allure of scale is so tempting? It’s simple: Niche audiences are more invested. These are people who are passionate... [...]