HubSpot has published an article answering the question ‘How Often to Post on Social Media for Business?’. Daria Marmer says, “In this post, I’ll explore different social media platforms and share the ideal number of times to post each week and the best times to share content when you do post. Pro tip: When you know what frequency works for your business, Social Inbox can help you stay on top of your schedule. You can plan out content for each channel, schedule it, and it’ll automatically go live exactly when you want it to. When is the best time to post on Facebook? Facebook... [...]
Archive for the 'Social Media Marketing' Category
A marketing strategy can be full of great, inventive ideas but unless it’s targeted at the right people, you could be flying blind. Convince & Convert has published the latest episode of the ‘Social Pros Podcast’ titled ‘Building Ideal Customer Profiles for Social Media Success‘ This episode covers the following: How ICPs differ from customer personas or archetypes The type of data you need on customers to help you create the best content How the Trust Insights team identifies customer needs How to define or redefine your ICP How to use your ICP for creating targeted... [...]
Marketing on LinkedIn allows businesses to target a professional audience with precision through tailored ads and content. With features like Sponsored Content and InMail, brands can build thought leadership, engage decision-makers, and drive conversions in a trusted business environment. MarTech has published a comprehensive article ‘Marketing on LinkedIn: What you need to know’. Constantine von Hoffman says, “Everything on LinkedIn is marketing. Ads, posts, conversations, messages, etc. are all part of your campaign and need to be focused on achieving a goal. Here are the tools... [...]
AI revolutionizes marketing by enabling personalized customer experiences and data-driven decision-making. It enhances efficiency in targeting, content creation, and campaign optimization, driving better engagement and ROI. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How AI is Transforming Marketing Forever: Latest Trends and Tools Explained’ featuring Michael Stelzner. This episode covers the following: Why AI is Reshaping Industries Potential of Generative... [...]
In 2025, Instagram is expected to focus even more on immersive experiences, with augmented reality (AR) and AI-driven content shaping user interactions. The platform will likely continue evolving as a hub for e-commerce and creator-driven content. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Instagram Updates for 2025: What Marketers Need to Know’ featuring Chelsea Peitz. This episode covers the following: Why Instagram Matters to Marketers Today The Latest... [...]
The latest ‘Masters in Marketing’ video is titled ‘How to Build a Brand as an Entrepreneur’. This video covers the following: The power of strategic naming for your brand How to develop and position your products effectively Tips for creating and managing social media accounts The importance of DIY in the early stages Smart ways to invest in your business Innovative uses of AI tools in content creation Strategies for diversifying your income streams Common mistakes to avoid in your branding journey. Masters in Marketing [...]
Facebook Ads are crucial for businesses as they provide targeted advertising to reach specific audiences based on demographics, interests, and behaviors. This precise targeting helps increase brand awareness, drive traffic, and boost conversions, making them an essential tool for effective marketing strategies. The latest ‘HubSpot Marketing’ video is titled ‘How to use AI to find and scale winning Facebook Ads’. It covers the following: How to use ChatGPT to become your personal Facebook Ads expert Facebook’s built-in AI tools that are absolute game-changers Advanced... [...]
Using Reddit for marketing allows brands to engage with niche communities, gaining direct feedback and insights from target audiences. It also offers an opportunity to build authentic connections, fostering trust and loyalty among potential customers. Search Engine Journal is hosting a webinar ‘Official Reddit AMA: Exclusive Chance to Ask Reddit Your Questions!’ on Thursday, November 7, 2024, at 2.00 pm ET. The SEJ team says, “Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform... [...]
Facebook and Instagram Shops allow businesses to create online storefronts within the apps, enabling users to browse and purchase products directly. These features help brands streamline the shopping experience, driving sales through social media by providing an easy, integrated path from product discovery to purchase. The latest ‘HubSpot Marketing’ video is titled ‘How to Set Up Facebook and Instagram Shops’. The HubSpot team says, “In this video, we’re diving headfirst into the wild world of Facebook Shops. No boring tutorials here – just pure, unadulterated... [...]
Instagram video marketing is a powerful tool for brands to engage with their audience, using short, visually appealing videos to promote products and tell stories. It helps increase brand visibility and drive conversions by leveraging features like Reels, Stories, and IGTV to reach wider audiences. HubSpot contributor Ramona Sukhraj has published an article featuring 13 tips for creating videos for Instagram. She says, “According to recent findings by HubSpot Research, 76% of marketers using video in their marketing use Instagram. It’s also the third-most used social media platform by B2C... [...]