Emotions in advertising create a powerful connection with the audience, making messages more memorable and influencing purchasing decisions by tapping into feelings rather than just logic. By evoking emotions like happiness, nostalgia, or fear, ads can drive deeper engagement and brand loyalty. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Leveraging Emotions in Your Facebook Ads for Better Results’ featuring Nick Theriot. This episode covers the following: Why... [...]
Archive for the 'Social Media Marketing' Category
Are you looking to escalate your promotional strategies and boost your sales to new heights? The 3000+ Ads Reels Bundle is the perfect tool to create captivating, persuasive, and highly effective advertisements. Are you interested in augmenting your passive earnings? With over 3000 pre-made viral Ads Reels videos at your disposal, it’s never been easier. These reels are primed and ready for posting across various social media platforms. They come without any logos or watermarks, making them an ideal choice for creators, influencers, and YouTubers looking to save both time and resources. The... [...]
Social media personal branding involves curating a consistent and authentic online presence that reflects your values, skills, and expertise. It’s a powerful tool for building credibility, connecting with your audience, and differentiating yourself in a competitive landscape. Copyblogger has published ‘A Beginner’s Guide To Social Media Personal Branding’. Megan Mahoney says, “There’s much more to building a brand on social media than simply publishing content. Where you post content, how often you post, and what you post all impact the success of your personal brand. This... [...]
AI enhances social media marketing by analyzing user data to personalize content and optimize ad targeting, leading to higher engagement and conversions. It also automates routine tasks like scheduling posts, allowing marketers to focus on strategy and creativity. The latest ‘Masters in Marketing’ video is titled ‘How to use AI to find and scale winning Facebook Ads’. This video covers: How to use ChatGPT to become your personal Facebook Ads expert Facebook’s built-in AI tools that are absolute game-changers Advanced AI techniques for ad creation that’ll make your... [...]
Cyberclick has published a new video ‘How to Set Goals in Social Media’. The Cyberclick team says, “What is the key to be successful in social media? It is necessary to set objectives, since it is precisely these that will determine whether it is working or not. But how should these objectives be set? What are the most important ones? In this video we will answer all these questions, so let’s not wait any longer and let’s get started!” Cyberclick [...]
The latest Digital Marketing Institute podcast is ‘Trends in Digital Marketing Jobs’. The DMI team says, “In this episode, Will Francis interviews Terry Payne, Global Managing Director at Aspire Recruitment and learns about: the demand for digital marketing skills in high-growth markets, cultural differences in hiring practices, the shift towards hybrid work models, and the importance of demonstrating AI skills on CVs.” Digital Marketing Institute [...]
Instagram offers various video formats, including Stories, Reels, and IGTV, each designed to engage users in different ways through short, creative, or long-form content. These formats enable brands and creators to showcase their personality, connect with audiences, and drive engagement through visually compelling storytelling. Digital Marketing Institute has published ‘A Guide to Instagram Video Formats’. Clodagh O’Brien says, “1.4 billion Instagram users are projected by 2025, according to Statista, making it the platform of choice for many creators and influencers. Using... [...]
Digital Marketing Institute has published ‘The Key Social Media Platforms – A Complete Marketing Guide’. The DMD team says, “Social media is booming more than ever as short-form video becomes more widespread, user demographics continue to broaden, new apps continue to appear, even while the established platforms fluctuate in the public and political eye. Not least, the effects of broad adoption of AI-related technologies will make the coming years fascinating to watch. A quality social media strategy enables brands to leverage these relationships as a real-time focus group... [...]
Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It allows businesses to target specific audiences and keywords, driving immediate traffic to their websites and potentially increasing conversions. The latest Digital Marketing Institute podcast is ‘Is PPC Still Worth It?’. The DMI team says, “In this episode of the DMI podcast, host Will Francis talks to Brendan Almack, Managing Director of Wolfgang Digital, and Cathal Melinn, digital marketing expert, about the changing face of PPC and where we are at now. They... [...]
The latest ‘Masters in Marketing’ video is titled ‘The New Way To Grow On Instagram: Algorithm Changes & Reels’. Marina Mogilko team says, “I took on the challenge of posting 3 videos a day on Instagram, and let me tell you, it was a game-changer! I wanted to see if posting more frequently would boost my reach, and boy, did it deliver results. No longer do follower numbers dictate promotion. It’s all about how your audience responds to your content. Great news for smaller accounts looking to make a name for themselves! Likes and comments? Not so much. It’s... [...]