Pinterest marketing enables brands to visually engage audiences by showcasing products through curated, inspirational content. Its search-driven platform helps drive organic traffic and boosts conversion rates through targeted pins and boards. The latest Digital Marketing Institute podcast is ‘How To Build Your Brand On Pinterest’. The DMI team says, “In this episode, host Will Francis chats with Archana Haarnack, Pinterest specialist. They explore what makes Pinterest such a unique social platform, and how organizations can build their brands there. (It’s... [...]
Archive for the 'Social Media Marketing' Category
This is a reminder for the MarketingProfs webinar to be held on September 10, 2024. Search and social media have become a critical part of the customer discovery journey. But getting in front of customers requires more than engagement. MarketingProfs is hosting a webinar ‘The Trust Paradox: Transforming Social Media Into a Trusted Discovery Engine’ on Tuesday, September 10, 2024, at 11:00 pm ET. The MarketingProfs team says, “This session offers actionable strategies for brands to optimize their localized digital presence across social media and search, authentically engage with... [...]
Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Instagram Reel Strategy: How to Connect, Engage, and Sell’ featuring Eden Hazan. This episode covers the following: The Importance of Short-Form Video Strategy What’s Working With Short-Form Video Today Categorizing Your Content: Sell, Engagement, and Culture Shots The 4-3-2 Rule: How to Be Strategic With Your Content. Social Media Examiner [...]
Marketing with Instagram Reels in 2024 is a dynamic way to engage audiences through short, creative video content. It amplifies brand visibility and drives interaction by leveraging trends and viral potential in a highly visual and shareable format. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘4 Easy Ways to Make Better Instagram Reels’ featuring Shannon McKinstrie. This episode covers the following: Why Instagram Reels Matter How to Create Instagram Reels... [...]
Semrush has published a new video ‘Transform Your Social Media Reporting: Save Time with Automation’. The Semrush team says, “Say goodbye to tedious report creation and hello to efficient, automated insights. Ready to make your last manual report ever? Watch now and see how Semrush Social Analytics can save you time and effort!” Semrush [...]
The Trust Paradox: Transforming Social Media Into a Trusted Discovery Engine, September 10 [Webinar]
Search and social media have become a critical part of the customer discovery journey. But getting in front of customers requires more than engagement. MarketingProfs is hosting a webinar ‘The Trust Paradox: Transforming Social Media Into a Trusted Discovery Engine’ on Tuesday, September 10, 2024, at 11:00 pm ET. The MarketingProfs team says, “This session offers actionable strategies for brands to optimize their localized digital presence across social media and search, authentically engage with local communities, and build machine trust simultaneously. Join Yext Chief Data Officer... [...]
Achieving social media marketing success requires consistent engagement with your audience and delivering valuable, targeted content that resonates with their needs and interests. Analyzing performance metrics and adapting strategies based on insights is key to sustained growth and brand visibility. Convince & Covert has published the latest ‘Social Pros Podcast’ episode ‘How Uber Turns Cultural Moments into Social Success’. The Convince & Covert team says, “What does it take... [...]
An international digital marketing strategy enables businesses to tailor their online presence to diverse global markets, ensuring cultural relevance and maximizing reach. By adapting content, SEO, and advertising efforts to local preferences, companies can effectively engage with international audiences and drive global growth. Cyberclick has published a new video ‘Master Your International Digital Marketing Strategy with VPNs’. The Cyberclick team says, “Discover how VPNs can be a game-changer for your international marketing strategy! In this video, we’ll explain how VPNs... [...]
AI enhances social media marketing by automating content creation and optimizing ad targeting, leading to more personalized and effective campaigns. It also provides valuable insights through data analysis, helping marketers make informed decisions and improve engagement. HubSpot contributor Ross Simmonds has published an article featuring useful tips to enhance social media marketing using AI. He says, “Imagine you’re a modern-day Indiana Jones, not dodging boulders or battling snakes, but rather navigating the vast, wild terrain of consumer preferences, trends, and feedback. This... [...]
Convince & Covert has published the latest ‘Social Pros Podcast’ episode ‘How to Learn from Trend-Signals & Social-First Content’. team says, “Leaning into social-first content can help you connect to the trends that your audience is already engaged with. The key to great social-first content? Being a content consumer yourself, says our guest this week, Byron Stewart, Associate Director of Social Media at Team Epiphany. You Need a Consumer-First Mindset By tapping into... [...]