When it comes to B2B marketing, connecting with the right people is far more important than connecting with a lot of people. LinkedIn is a great platform to reach your B2B marketing goals. Orbit Media’s Andy Crestodina has shared a comprehensive article ‘LinkedIn for B2B Marketers’ with tips for profiles, promotion, and posting. He says, “This post is for you as a B2B marketer, not the brand you work for. These LinkedIn marketing strategies will start with your profile, then move on to content promotion and outreach. 1. The best LinkedIn profile tip: Connect the dots Probably,... [...]
Archive for the 'LinkedIn Marketing' Category
Social Media Examiner has published a new podcast episode ‘Organic LinkedIn Marketing: Proven Techniques for Marketers’ featuring Michaela Alexis. Michael Stelzner says, “Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you? To explore organic LinkedIn marketing strategies that work today, I interview Michaela Alexis on the Social Media Marketing Podcast. Michaela is a LinkedIn expert and an official LinkedIn Learning trainer, coach, and consultant who helps businesses master their LinkedIn organic presence. She co-authored Think... [...]
If you want to sell services or products to business people, LinkedIn is the ideal platform. Everyone on LinkedIn is there to enhance their business or their business career. If you can help them, they want to know about it. In contrast, most people are on Facebook for social, family, and friend connections, not for their business. There is a barrier to entrance, though. LinkedIn ads are dominated by large corporations, and ad prices reflect their budget capacity, not the budgets of individual marketers like you and me. In comes Linked Assist. It allows you to mine LinkedIn for targeted leads who... [...]
HubSpot has published a new guide called ’37 Tips for Social Selling on LinkedIn’ to help you make more sales on LinkedIn. The HubSpot team says, “In a world where 90% of decision makers don’t respond to cold outreach, you need a way to engage leads in a way that’s helpful to both them and you. LinkedIn is a phenomenal tool to engage with new contacts and build relationships before attempting to make a sale. It’s time to master this and become an A+ social seller. Download this free guide and receive 37 tips for becoming a great LinkedIn social seller – for... [...]
Neil Patel has published a new video ‘How to Use LinkedIn for Deals & Sales’ to help you improve your marketing and sales with LinkedIn. He says, “We teach you how to turn business connections into leads and customers. Now, today, I’m going to be covering how to use LinkedIn for deals and sales”. Watch the video here. Neil Patel’s Blog [...]
Neil Patel has published a new video titled ‘Marketing On LinkedIn’ as a part of LinkedIn Unlocked series. He says, “Today’s another day of LinkedIn Unlocked where I break down advanced strategies to turn business connections into leads and customers. There’s a lot of big names like Facebook and Twitter, and they’re great, but LinkedIn can be a goldmine if you want to reach powerful people. In this lesson, we’re going to go over quite a few things from understanding your audience to posting content, leveraging LinkedIn search to joining groups and even... [...]
Search Engine Journal has published a new podcast episode ‘LinkedIn’s New Company Engagement Report & This Week’s Digital Marketing News’ featuring Jess Budde, Greg Finn, and Christine “Shep” Zirnheld. The SEJ team says, “Why you shouldn’t discount Microsoft Advertising this holiday season and LinkedIn’s new data for account-based marketers. Listen now to Marketing O’Clock. Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are back with another episode of Marketing O’Clock. This week, why you shouldn’t discount Microsoft Advertising this... [...]
Neil Patel has published a new video ‘LinkedIn Advanced Strategies to Turn Business Connections Into Leads & Customers’ to help you improve your marketing efforts using LinkedIn. He says, “Today, I want to teach you everything about LinkedIn. I have this new training course that’s a 100% percent free, called LinkedIn Unlocked. Where I teach you everything from getting more followers, to turning your business connections into leads, customers, and more importantly revenue. This is a six part training program, where there’s six videos, and in each video I’m... [...]
Video is an irresistible weapon when it comes to marketing and promotion. With quality content, you can continue to persuade more prospects and turn them into customers. Social Media Examiner’s Louise Brogan has shared four useful ways to help you improve LinkedIn marketing with video content. Brogan says, “Want to stand out on LinkedIn? Are you taking full advantage of video on LinkedIn? In this article, you’ll discover four underutilized opportunities to use LinkedIn video in your everyday marketing efforts. #1: Introduce Yourself With Video via the LinkedIn Profile Featured Section The Featured... [...]
The Entrepreneur magazine has published new video ‘How to Leverage LinkedIn for Lead Generation and Sales’ featuring James McKinney. He says, “With 700 million users, LinkedIn provides a massive opportunity for businesses to increase sales leads and revenue. In this video, the creator and host of “The Startup Story” shares tips for leveraging LinkedIn to start conversations with cold contacts, namely: Research, learning more about the contact you’re reaching out to from their profile as well as other social media accounts Requesting to connect, adding a personal... [...]