Video is a key player that boosts your marketing efforts on Facebook. With right development and posting strategy you can make more from the social media.

HubSpot columnist Nick Carney has shared eleven metrics to help marketers improve their Facebook video marketing efforts.

Carney says, “Enter Facebook Videos Insights: Facebook’s metrics panel that tells you anything and everything you’d want to know about how your videos are performing on the platform. In this post, I’ll take you through why you should be creating videos for Facebook (if you aren’t already), what the different metrics mean in Facebook Insights, and which five metrics are the most important to measure.

And if you don’t have time to read the whole blog post, watch our short video about the five metrics we recommend measuring most.

Why Use Facebook to Create Videos?

1) Bigger Audience

At more than two billion users, Facebook is used by almost one-third of the world’s population. That kind of audience isn’t anything to sneeze at, and you should take advantage by publishing video content on the platform.

What’s more, Facebook users spend more than 100 million hours per day watching videos on the platform — almost as much as Netflix. Facebook has a huge audience that’s engaged in video content consumption — so why wouldn’t you post videos on the platform?”

How to Understand Facebook Insights for Social Video

HubSpot


You May Also Like These Topics...

Bring variety to your Facebook Live Video with these tips

Video marketing is one of the most essential tactics that we marketers have been utilizing in different forms. The Facebook Live video has added one more option for us to reach newer audience in a different way. With different kinds of content policies and formats it is possible to improve the effectiveness of your video […]

Sharing is caring

Improve you Facebook and Instagram video marketing with these tips

HubSpot columnist Christine White has published seventy-five tips to help marketers improve their Facebook and Instagram video marketing. White says, “It’s no surprise to any marketer that video is critical to growing a business. But how many times have you sat at your desk with a free hour and said to yourself, “let me just create this quick […]

Sharing is caring

11 Tips to create Facebook marketing videos

According to WordStream, 45% of people watch more than an hour of Facebook or YouTube videos a week. More than 87% of online marketers use video content for their marketing today. Facebook video content is an excellent way to reach out masses with minimum efforts. Entrepreneur contributor Rose Leadem has shared an infographic featuring eleven strategies to build effective […]

Sharing is caring

Measure your Facebook video performance with these metrics

According to a Google survey, 50% of internet users look for videos related to a product or service before visiting a store. Another research from TubularInsights states that 500 million people watch videos on Facebook everyday. Video has become a vital part of your marketing strategy on social media too. Videos with creative efforts and attention-grabbing content can […]

Sharing is caring
Sharing is caring