Video marketing is one of the most essential tactics that we marketers have been utilizing in different forms. The Facebook Live video has added one more option for us to reach newer audience in a different way.

With different kinds of content policies and formats it is possible to improve the effectiveness of your video marketing.

Business 2 Community contributor Ana Gotter has shared information about five types of Facebook Live videos that can bring more variety to your video marketing arsenal.

Gotter says, “Live videos are as engaging as they come, and people love being able to interact with a brand in real time. It’s also being prioritized by some algorithms (including Twitter’s, and it feels like Facebook’s), and it doesn’t hurt that your followers can get a notification when you go live, too.

Some brands go live as frequently as a few times a week, but even going live once every couple of weeks can be daunting. Let’s take a look at different types of live videos you can host so you can see what may work best for you.

1. Q&As With Your Audience

Question and Answer videos are always an outstanding choice for live videos. It’s also a pretty simple format, and its prevents you from needing to generate huge amounts of content because your audience will do it for you. It also has the benefit of giving your audience feel like they have close access to you. Sounds creepy, but it’s something that your followers will like.

For best results with Q&A live videos, keep the following tips in mind:

  • Let people know you’ll be doing the live in advance, and ask for some questions up front. This will give you questions to answer while people trickle into the live so you aren’t awkwardly waiting for someone to ask something.
  • Don’t be afraid to make up your own questions that you’d like to answer. If you’re doing a Q&A about a product launch or about something in your industry”.

5 Types of Facebook Live Videos You Need to Be Using

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