An effective Facebook advertising strategy can help you get more followers and boost online sales. To achieve the best results, it is important to plan your ads wisely. Social Media Examiner has published a new video ’10 Facebook Ad Mistakes & How to Fix Them’ to help you design and run successful ads. The SME team says, “Not seeing a good ROI on your ads? Wondering what you might be doing wrong and how to fix it? In this video, expert @Allie Bloyd walks you through how to diagnose your Facebook ads. You’ll discover 10 common mistakes and why they might be causing your advertising... [...]

There are several considerations when it comes to choosing the right ad bidding strategy for your Facebook ads. If your bid wins, you get the ad spot. If someone else wins, the money stays in your ad budget until another opportunity comes along. Social Media Examiner’s Corinna Keefe has shared four steps to help you choose the right Facebook ads bidding strategy. She says, “You’re about to learn how to use these options including where to find them in the maze of settings and drop-down menus that we call Facebook Ads Manager. And I’ll give you some tips to decide which Facebook... [...]

Social Media Examiner has published a new video ‘Facebook Ad Changes and More’ highlighting the changes in Facebooks ads. The video covers the following: Facebook Explains Discrepancy in Conversions Reporting Due to iOS 14 Tips to Improve Ads Reporting Updates to Aggregated Event Measurement How Facebook Estimates Audience Size Facebook Removing Select Targeting Categories… and Creative Workarounds Meta (Formerly Facebook) to Shut Down Its Facial Recognition System. Social Media Examiner  [...]

If you are spending too much time analyzing your Facebook ads and want to learn how often you should check in on your Facebook ads performance – here is a video published by Social Media Examiner. In this video, Facebook ads expert Tara Zirker shares a time-saving process for successfully managing your campaigns in just one day a month. You’ll discover a simple monthly maintenance protocol to help you review four valuable Facebook ads KPIs in less time. Learn how to quickly analyze your ads to see if performance is trending up or down and get tips for improving those metrics if you aren’t... [...]

If your Facebook ad set isn’t getting enough optimization events to exit the learning phase, the Delivery column reads Learning Limited. Learning Limited is an indication that your budget isn’t being spent effectively because the ad delivery system can’t optimize performance with your current setup. Social Media Examiner has published a new video ‘Learning Limited for Facebook Ads Guide: Speed Up Your Campaigns!’. The SEM team says, “In this video, learn what Facebook ads Learning Limited is and how to manage it with advice from Facebook ads expert Tara Zirker. Discover... [...]

The online advertising landscape has transformed how businesses promote and sell their products and services. The New York Times reporter Shira Ovide has published an article titled ‘Google and Facebook’s Ad Empires’. She says, “Google and Facebook love to talk about the cutting-edge stuff that they’re working on. Metaverse! Driverless cars! Cloud! Artificial intelligence! The reality, though, is that these tech companies are rich and powerful because they are the biggest sellers of advertising in the world. They do essentially the same thing that William Randolph Hearst... [...]

Facebook advertising enables you to grow your online reach to a wider audience and increase online sales. Well-crafted ads can boost your ROI. Social Media Examiner contributor Charlie Lawrance has shared four useful tips to help you improve your Facebook ads performance. He says, “Facebook actively rewards advertisers by lowering CPC for ads with a higher CTR. The reason is that your target audience is engaging more with your ad, creating a positive ad experience. Here are some ways to create more engaging Facebook ads to improve your CTR. #1: Tips to Improve Your Facebook Ad Copy You can... [...]

Facebook advertising enables you to reach a wide array of social media users to promote your products and services. With proper ad data tracking, you can create rewarding ad campaigns. Social Media Examiner contributor James Bender has shared four ways to help you improve your Facebook ad data tracking. He says, “Fortunately, there are some steps you can take to track some of that user behavior moving forward. #1: Verify Your Website’s Domain With Facebook The first step is to verify your domains with Facebook to help avoid any future disruption of your website campaigns. This step will... [...]

Facebook’s dynamic ads are designed to serve ads to users that may be interested in similar products, and to users that have already expressed interest in a product you are selling by visiting your website or app. WordStream contributor Akvile DeFazio has shared some useful strategies to help you drive more conversions with the Facebook dynamic ads. She says, “While Facebook dynamic ads are most often used with the Catalog Sales campaign objective, they can also be used with App Installs and Lead Generation campaign objectives. With them, you can use two targeting options in the ad... [...]

Well-crafted Facebook advertisements help you to make potential clients explore your products and make a purchase. Social Media Examiner’s Tammy Cannon has shared five steps to writing great Facebook ads for sensitive products and services. She says, “To avoid these kinds of issues, here’s a five-part framework that will help you attract your ideal client and comply with Facebook’s ad policies. #1: Open With a Qualifier The first two or three lines of your ad copy should be your qualifier. The text should speak to your ideal customer so they qualify themselves as needing to read... [...]