Social Media Examiner has published a new guide ‘Facebook Ads Audit Guide: How to Refresh Your Ads’ to help marketers audit and improve their Facebook ads.

Anna Sonnenberg says, “Are your campaigns performing well but you think they could do more? Want to kick things up a notch without paying a ton per click?

In this article, you’ll learn six ways to improve your Facebook advertising for better results.

#1: Carefully Increase Your Facebook Ad Budget

Let’s say you launched a lead generation campaign on Facebook. At first, the cost per lead was on the high side. But after a few days, ad delivery stabilized, the ad set left the learning phase, and the cost per lead settled comfortably into your target range.

Now the campaign has been running for a few weeks. Performance continues to stay consistent, and the return on ad spend (ROAS) and cost per 1,000 impressions (CPM) are right where your team wants them to be.”

Facebook Ads Audit Guide

Social Media Examiner

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