According to Statista, Facebook now has more than 2.93 billion users worldwide. By picking the right advertising format, you can reach them and grow your business.

WordStream has published a new guide ‘How to Advertise on Facebook: The Visual, Step-by-Step Guide’ explaining Facebook advertising process.

Kristen McCormick says, “In this post, I’m going to walk you through a full tutorial on how to advertise on Facebook, complete with screenshots, tips, FAQs, and visuals.

Table of contents

Why advertise on Facebook?

If you’re reading this post, chances are you’ve already made up your mind as to whether you should advertise on Facebook. But in case you’re still on the fence, here are some reasons:

  • Build brand awareness. Unlike Google ads which are all text, Facebook ads allow you to use images and video which can support your branding. And while purchase intent is not as high on Facebook as on Google, imagery gives you the power to stand out in users’ feeds through emotional marketing.”

How to Advertise on Facebook: The Visual, Step-by-Step Guide

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