Wesley Young says, “Not too long ago, Mark Zuckerberg hinted that Facebook could eventually replace web search, at least to some degree. A step in that direction came when Facebookannounced a couple of weeks ago that it is vastly expanding its search capabilities by providing search results from all two trillion public posts within its social media platform. Although Facebook previously had a large search volume of 1.5 billion searches a day, those searches did not include results from posts outside of friends’ posts or Pages liked, even if a post was otherwise publicly visible. The biggest... [...]

Ben Davis says, “Facebook and Google both continue to improve their location-based advertising products, targeting mobile users and attempting to cash-in on online to offline conversion. Here’s a roundup on the state of play and some thoughts as to why Facebook may be best positioned to win the battle of the high street.  Facebook local awareness ads are now customisable by location Facebook has updated its local awareness ads so they can not only target nearby customers, but can deliver dynamic ad copy based on that location, too. Here’s the update from Facebook. New updates... [...]

Greg Sterling says, “Facebook is launching two related products for local businesses. One is a free analytics tool called “Local Insights” that shows small business owners foot traffic around their stores. The other is an update to Local Awareness Ads that enables businesses with at least five locations to dynamically make their Facebook campaigns more locally relevant. The latter capability allows brands and multi-location businesses to leverage the data already in their individual location Pages to dynamically feed business or store locations (and related data) into Local Awareness... [...]

Martin BEck says, “Facebook’s well-oiled social media machine continues to hum along, yesterday reporting another blockbuster quarter. The focus, naturally, was on how well Facebook is doing as a business, with its $4.5 billion in third quarter revenue, more than one billion daily users and eight billion daily video views attracting most of the attention. But there was also plenty of interesting news for marketers and businesses who depend on Facebook to help fuel their growth. Here are four takeaways: Instagram + Facebook = Unsurpassed Mobile Reach COO Sheryl Sandberg emphasized that... [...]

Martin Beck says, “Facebook’s video views continue to accelerate. As in pedal to the metal. Facebook now sees an average of eight billion video views a day from 500 million people, CEO Mark Zuckerberg said during the company’s quarterly earnings call today. That’s double the four billion daily views Facebook announced in April and a good indication of just how much momentum the company is building with its video efforts. Of course, some will still argue that Facebook’s view totals are suspect because Facebook plays video automatically in the News Feeds of its 1.55 billion users and... [...]

SBT team says, “It’s important you use every outlet available when it comes to holiday marketing and advertising, but Facebook is arguably one of the most important. Social media in general is a great way to advertise no matter what time of the year, and Facebook in particular has made it easy for eCommerce companies to benefit through different Facebook Store options and features. The big question is of course how to actually setup a Facebook Store, but second it’s important to understand how you can optimize your ads for the best return. Fortunately, it’s pretty easy once you chose... [...]

Jeff Rajeck says, “Facebook recently launched a new way to advertise: Lead Ads. We’ve been trying them out as part of the promotion for an upcoming event, and this has revealed three things about the future of Facebook advertising. I’ll go into that in more detail, but first a quick plug for the event in question. Econsultancy is holding a roundtable for client-side marketers in Sydney and Melbourne this month on Behavioural Marketing. And for those who are in Sydney you can sign up here, for Melbourne sign up here. Now, on with the post… What are Lead Ads? Lead Ads let... [...]

Kane Jamison says, “I’ve been obsessed with Facebook Ads for the past few years. It probably didn’t hurt that the first test campaign we ran earned an excellent $0.04 cost-per-engagement from a $10 budget. I’m obsessed because I’m convinced Facebook Ads are one of the most powerful tools we currently have as digital marketers. Whether you’re looking to spend $200 a month advertising to a single zip code or $20,000 a day reaching sports fans, you can reach the ideal target audience for your organization with targeting criteria that no other ad network, search... [...]

Jack Simpson says, “Last week I went into the belly of one the many beasts digital marketers attempt to navigate on a daily basis: Facebook.  I was there to watch a presentation by two of Facebook’s product marketing managers, Jennifer Spies and Brendan Sullivan, on a new advertising platform called Slideshow. It’s the social network’s latest attempt to target what it sees as the extremely lucrative emerging markets, and it will also be coming to Instagram at some point. For anyone who vaguely follows social media news, it’s no secret that Facebook is increasingly trying to... [...]

Martin Beck says, “For the first time in two years, Facebook’s share of the social login market dropped, according to new Gigya data, but the social network remains the dominating leader with nearly two-thirds of the market. Gigya’s third quarter report, released today, shows Facebook with a 64-percent share of people who use social networks to sign into websites and mobile apps. That’s down two percentage points from last quarter, breaking a string of seven consecutive increases for Facebook in Gigya data pulled from sites and apps that use its sign-on technology. Google+ added two... [...]