AI keyword research leverages machine learning to analyze search trends and user behavior for more accurate, data-driven keyword suggestions. It streamlines SEO strategies by identifying high-impact terms with greater efficiency and precision. Semrush contributor Rachel Handley has published an article on using free chatbot tools for AI keyword research. She says, “Unlike traditional keyword research tools, chatbots don’t have direct access to search engine data. That means chatbots can’t reliably tell you how popular a keyword is or how difficult it is to rank for. And this can make... [...]

Repurposing content with AI allows creators to transform existing material into various formats—like turning blogs into videos or podcasts—quickly and efficiently. This boosts engagement while saving time and maximizing the value of original content. 4o MOZ has published the latest episode of the Whiteboard Friday video ‘How to Repurpose Your Content With AI’ featuring Garrett Sussman. The MOZ team says, “Have you ever found the idea of repurposing content overwhelming? Maybe you just don’t know where to start when it comes to reaching new audiences with your existing content.... [...]

Video SEO and social media work together to boost online visibility by optimizing video content for search engines and sharing it across platforms for greater reach. This combination enhances engagement, drives traffic, and improves overall digital presence. Search Engine Journal contributor Chelsea Alves has published an article featuring strategies to win at video SEO and social media. She says, “In this post, we will uncover the tried and tested tactics necessary to capture attention, prompt clicks, encourage engagement, and ensure your video shows up when people search for your products... [...]

This is a reminder for the SEJ webinar on May 22, 2025. An AI search strategy leverages artificial intelligence to understand user intent and deliver more accurate, personalized search results. It enhances SEO by optimizing content for semantic relevance and predictive algorithms. Search Engine Journal is hosting a webinar, ‘Do More With Less: How To Build An AI Search Strategy With Limited Resources’ on Wednesday, May 14, 2025, at 2.00 pm ET. The SEJ team says, “Historically, organic search has been technical, time-consuming, and slow to show results, especially... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Debugging the Internet: HTTP, TCP, and You’. The GSC team says, “In this episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team dive deep into the foundations of how the web works—specifically HTTP, TCP, UDP, and newer technologies like QUIC and HTTP/3. The two reflect on how even experienced web professionals often overlook or forget the mechanics behind these core protocols, sharing insights through technical discussion, playful banter,... [...]

The latest Ahrefs Podcast episode is titled ‘How A SINGLE LINE built a 50K+ community’ featuring Joe Glover. This episode covers the following: How do you know if you have a community What exactly IS a community Community is NOT a sales channel Don’t build a community; build a culture Finding the sprouts of community culture Getting people to keep coming back Can a community continue without its founder? Why is TMM an Events Company vs a Media Company Promoting events The role of storytelling in community. Ahrefs    [...]

Local SEO in 2025 focuses on hyper-local targeting, voice search optimization, and AI-driven personalization to connect businesses with nearby customers. Enhanced map integrations and real-time updates boost visibility and foot traffic. Search Engine Journal is hosting a webinar, ‘Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors’ on Wednesday, May 28, 2025, at 2.00 pm ET. The SEJ team says, “Why did the consumer pick your competitor over you? Does online visibility now play a larger role for small, local businesses than before? How... [...]

Brand Entity SEO focuses on optimizing a brand’s digital presence to be recognized as a distinct entity by search engines. This enhances visibility, trust, and relevance in search results, driving more organic traffic. 4o MOZ has published the latest episode of the Whiteboard Friday video ‘Brand Entity SEO’ featuring Jes Scholz. She says, “Good day, Moz fans. Today, I want to talk to you about how you can establish a strong, well-connected brand entity in the Knowledge Graph. Why is this important, you might ask. It’s because Google has broken away from the rigidity of... [...]

Ahrefs has published a new video, ’17 Years of Brutally Honest SEO Advice’. The Ahrefs team says, “If you’ve been struggling to rank on Google, this is the video you didn’t know you needed. After 17 years in the trenches, we’re laying out the brutally honest truths about SEO that most “experts” won’t talk about – from Google’s real incentives to the silent killers that hold your site back. We’ll unpack the hard realities of why some content never ranks, how to rethink keyword targeting, and the subtle shifts that separate traffic from traction. You’ll see what’s... [...]

Semrush has published a new video ‘The Most Powerful SEO Secret Smart Businesses Are Using Right Now’. The Semrush team says, “This video walks through why this digital marketing shift matters more than ever, especially with AI tools like ChatGPT, Bard, Perplexity, and DeepSeek serving up direct answers to user questions and queries. Even OpenAI’s SearchGPT recently launched for all users, including free. Traditional search engine optimization still plays a role, but GEO adds a new layer that positions your brand within AI-generated recommendations. That means you can keep... [...]