Improving SEO rankings and traffic boosts your website’s visibility, making it easier for potential customers to find you online. Higher rankings drive organic traffic, increase credibility, and lead to better conversion rates. Semrush has published an article featuring nine ways to improve SEO rankings and traffic. Tushar Pol says, “Here are nine ways to improve your SEO performance: 1. Update Existing Content Refreshing existing content is often more efficient than creating new content from scratch. And you can see results much faster. How do you know which existing pieces need an overhaul?... [...]
Archive for the 'SEO Tips' Category
Neil Patel has published a new video ‘The Secret SEO Opportunity That’s Bigger Than Google’. He says, “Google’s golden age is coming to an end. For the last 20 years, it has dominated the search engine world, but the tides are shifting. User behavior is evolving, competitors are rising, and Google’s reliance on ads is driving people away. SEO as we know it is about to change—forever. In this video, I’ll break down exactly why Google is dying, what it means for the future of search, and how you can adapt your SEO strategy to stay ahead. We’ll dive into Google’s rise,... [...]
This is a reminder for the SEJ webinar on April 9, 2025. Search Engine Journal is hosting a webinar ‘Win Higher-Quality Links: The PR Approach To SEO Success’ on Wednesday, April 9, 2025, at 2.00 pm ET. The SEJ team says, “Get an exclusive look at the data-driven Digital PR process you can implement to secure hundreds of top-tier links and media mentions. These strategies are perfect for larger brands, with proven examples you can replicate. You’ll discover: The step-by-step process and tools to earn contextual, editorial links from top publications. Ways... [...]
Artificial Intelligence (AI) is the simulation of human intelligence in machines designed to think, learn, and make decisions. It powers technologies like virtual assistants, self-driving cars, and smart recommendations, revolutionizing industries worldwide. MOZ has published the latest episode of the Whiteboard Friday video ‘Optimizing for AI Overviews’ featuring Garrett Sussman. The MOZ team says, “In this Whiteboard Friday, Garrett discusses AI Overviews and how to optimize your SEO strategy for this new super-charged AI-powered search ranking snippet.” MOZ [...]
The latest Ahrefs Podcast episode is titled ‘Little-known PPC & SEO tips from (ex-)Director of Growth @ Webflow’ featuring Tim Dalrymple. This episode covers the following: What is growth marketing (and how it differs from brand marketing) Where growth marketing sits on the org chart Tracking view-through conversions through YouTube Geolift tests: why you want them and how to do them Why platforms claim attribution. Ahrefs [...]
Ahrefs has published a new video ‘Their SEO Strategy Changed Online Marketing Forever’. The Ahrefs team says, “In this video, we break down the full strategy: from blog posts and lead magnets to free tools and a Trojan-horse strategy. You’ll see how they went from scrappy startup to the powerhouse they are today and how their SEO playbook became the gold standard for modern marketers. What you’ll learn: How they built massive traffic with strategic content The exact SEO tactics that turned readers into leads How they created content without blog posts The media acquisition... [...]
SEOFOMO (SEO Fear of Missing Out) is the anxiety digital marketers feel about missing crucial SEO updates, algorithm changes, or new trends. It drives constant monitoring of industry news, often leading to information overload. 4o MOZ has published the latest episode of the Whiteboard Friday video ‘How I Grew SEOFOMO Into an Email Marketing Empire’ featuring Aleyda Solis. The MOZ team says, “The SEOFOMO newsletter grew to 36.6K subscribers in just 5 years, and now its creator is here to give you 7 tips to replicate her success. Join Aleyda Solis as she talks through what worked... [...]
A strong content strategy is essential for building brand authority, engaging audiences, and driving consistent traffic. Without a clear plan, content efforts can become scattered, reducing impact and ROI. 4o The latest ‘Exposure Ninja’ video is titled ‘How Marketing Leaders Can Future-Proof Their Content Strategy’. This video covers the following: Why E-E-A-T (Experience, Expertise, Authoritativeness, Trust) has become the make-or-break factor for content success in 2025 How AI tools are reshaping content discovery, and why your brand needs to be positioned as... [...]
SEO in 2025 will be driven by AI, voice search, and user experience. Prioritizing high-quality content, E-E-A-T, and intent-based optimization will be key to ranking success. The latest ‘Exposure Ninja’ video is titled ‘How SEO Works in 2025’. This video covers the following: Why AI tools like ChatGPT and Perplexity are swallowing the top-of-funnel searches that used to be Google’s How agentic AI is becoming a “search assistant,” meaning I need to optimise for machines as well as humans Why zero-click search is escalating (and how to keep my brand visible... [...]
Search Engine Journal is hosting a webinar ‘Win Higher-Quality Links: The PR Approach To SEO Success’ on Wednesday, April 9, 2025, at 2.00 pm ET. The SEJ team says, “Get an exclusive look at the data-driven Digital PR process you can implement to secure hundreds of top-tier links and media mentions. These strategies are perfect for larger brands, with proven examples you can replicate. You’ll discover: The step-by-step process and tools to earn contextual, editorial links from top publications. Ways to combine data insights with expert commentary to... [...]