Seer Interactive contributor Katelyn Sidley has published an article on the use of PDFs for SEO. She says, “PDFs have widely been debated in the SEO community as to whether or not they are “bad for SEO”. It’s largely dependent on a few different items which we will cover: Why PDFs may be bad for SEO How to tell if your PDFs are harming or contributing to your website’s success How to make your PDFs “SEO Friendly” Why PDFs may be “bad for SEO”? Here are some common reasons why PDFs may be bad for SEO: HTML pages are easier for machines (search engines) to understand than... [...]

Search Engine Journal has published a comprehensive guide that covers everything you need to know about the key sections of Google Search Console, and how you can use it for better SEO. Ann Crowe says, “Originally known as Google Webmaster Tools for nearly a decade, Google rebranded its suite of tools as Google Search Console in 2015. With every new year, Google has given us new tools, analytics, and data to track in Google Search Console. The new version of Search Console, announced in January 2019, is now officially out of beta. So that meant it was time for a refresh of our complete... [...]

Black hat SEO refers to the tactics used to rank a website that violates search engine guidelines. They attempt to manipulate search engine algorithms to increase a site’s rankings on the SERPs. SEMrush contributor Connor Lahey has shared a list of nine risky Black hat SEO techniques you should avoid. He says, “When it comes to using black hat tactics, the fact is that these techniques don’t help users, and they wouldn’t be used if search engines didn’t exist. 3 Reasons To Avoid Black Hat SEO But just what are the worst-case scenarios if a site uses black hat SEO... [...]

Search engine optimization is key to your business growth. It helps you to enhance your online reach and convert more prospects into customers. Search Engine Journal’s Greg Jarboe has shared three SEO tactics to focus on in 2021. He says, “Now is the time for all of us to reboot our SEO strategies to respond to the dramatic shifts in consumer intent caused by the pandemic as well as to prepare for Google’s Page Experience update in 2021. There are three basic steps to this SEO process: Use Google Analytics and Search Console to evaluate your site’s current presence in... [...]

Vertical Leap’s Marie Sinclair has published a new podcast episode ‘How to identify a problem with your SEO’. She says, “In this episode we help you with how to identify a problem with your SEO. Leading the conversation are two of our highly experienced and knowledgeable SEO specialists at Vertical Leap, Ben Jayston and Stuart Clark. We discuss: What is classed as a problem? How you identify a problem What can cause it? When a problem is not a problem How to fix it”. How to identify a problem with your SEO Vertical Leap  [...]

SEO writing refers to the process of researching and writing content that ranks in search engines. By producing quality content, you can create new growth opportunities for your business. Ahrefs contributor Fio Dossetto has shared a five-step process to help you improve your SEO writing. She says, “Here’s a 5‑step, beginner-friendly framework to help you write a blog post or article with SEO in mind. For each step, I added examples from the guide you’re currently reading so you get to see how the research and writing process unfolds behind the scenes. 1. Find a business-relevant... [...]

Stephan Bajaio of Conductor Blog has published an article compiling expert predictions on the fate of SEO in 2021. Bajaio says, “Search Engine Updates Will Shape SEO Priorities Updates to Google, Bing and others will dictate SEO’s focus for 2021. Google is doubling down on answering questions, whether it’s through a link or a video embed. AI and machine learning (ML) power these systems. Even if you don’t understand how these things work today, you’re at a disadvantage if you don’t understand where engines are investing when optimizing and building content.  – Duane Forrester,... [...]

White hat SEO strategies function within the rules and expectations of search engines and searchers. These practice helps you to win at SEO in a long run. SEMrush contributor Amanda Milligan has shared a six-step guide to White Hat SEO. She says, “White hat SEO strategies focus on providing readers with high-quality and relevant content that optimizes user experience rather than using more spammy techniques, like duplicate content that’s only optimized for search engines. White Hat vs. Black Hat SEO: What’s the Difference? Whether they engage in white hat or black hat strategies, content... [...]

Gianluca Fiorelli of I Love SEO has published ‘Search Intent and SEO’ a new guide to help you improve your SEO. He says, “Search Intent is the explicit and explicit search intention that people have when they search in Google. The Search Intent can be different depending on factors such as the device used, the time of day in which the search is carried out, and the personal search history and the phase in which we are in the search session. Relevance  Relevance is the ability of a document to respond positively to a search intent, which Google identified as implicit or explicit... [...]

Searchmetrics has published a new episode of Voices of search podcast titled ‘SEO Content Strategy Playbook’ featuring Jordan Koene and Benjamin Shapiro. The Searchmetrics team says, “Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene to review SEO content strategies to apply while creating a website. Jordan examines Ben’s MarTech website as a case study for how to approach growing organic traffic. Taking inventory of content assets is a helpful way to identify the topics and subjects that are organically performing well. These insights... [...]