Stephan Bajaio of Conductor Blog has published an article compiling expert predictions on the fate of SEO in 2021. Bajaio says, “Search Engine Updates Will Shape SEO Priorities Updates to Google, Bing and others will dictate SEO’s focus for 2021. Google is doubling down on answering questions, whether it’s through a link or a video embed. AI and machine learning (ML) power these systems. Even if you don’t understand how these things work today, you’re at a disadvantage if you don’t understand where engines are investing when optimizing and building content.  – Duane Forrester,... [...]

White hat SEO strategies function within the rules and expectations of search engines and searchers. These practice helps you to win at SEO in a long run. SEMrush contributor Amanda Milligan has shared a six-step guide to White Hat SEO. She says, “White hat SEO strategies focus on providing readers with high-quality and relevant content that optimizes user experience rather than using more spammy techniques, like duplicate content that’s only optimized for search engines. White Hat vs. Black Hat SEO: What’s the Difference? Whether they engage in white hat or black hat strategies, content... [...]

Gianluca Fiorelli of I Love SEO has published ‘Search Intent and SEO’ a new guide to help you improve your SEO. He says, “Search Intent is the explicit and explicit search intention that people have when they search in Google. The Search Intent can be different depending on factors such as the device used, the time of day in which the search is carried out, and the personal search history and the phase in which we are in the search session. Relevance  Relevance is the ability of a document to respond positively to a search intent, which Google identified as implicit or explicit... [...]

Searchmetrics has published a new episode of Voices of search podcast titled ‘SEO Content Strategy Playbook’ featuring Jordan Koene and Benjamin Shapiro. The Searchmetrics team says, “Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene to review SEO content strategies to apply while creating a website. Jordan examines Ben’s MarTech website as a case study for how to approach growing organic traffic. Taking inventory of content assets is a helpful way to identify the topics and subjects that are organically performing well. These insights... [...]

SEO is of the utmost importance when it comes to growing your business online. An effective SEO strategy can help you to enhance your online reach and make more sales. SEMrush contributor Connor Lahey has published an article answering 23 most often asked SEO questions. He says, “If you’re starting in SEO or are a business owner looking to improve the performance of their website and make it easier to find on the search engines, there’s an excellent chance that you have many questions. To help you out, we’ve answered 23 of the most commonly asked questions about the SEO... [...]

SEO-friendly WordPress URLs are highly useful in getting higher ranks in search engine results and get more traffic to your website or blog. Search Engine Journal contributor Corey Morris has shared four steps to help you make SEO-friendly WordPress URLs. He says, “In this article, you’ll learn four tips to ensure your WordPress URLs are SEO-friendly. They range from basic, global updates to strategic updates tied to content and the information architecture of your site. 1. Get to a Single Root Version of Your Domain By default, there are several variations of your root domain that can... [...]

Vertical Leap has published a podcast episode ‘How to identify a problem with your SEO’ to help you identify and resolve problems with your SEO. The Vertical Leap team says, “In this episode we help you with how to identify a problem with your SEO. Leading the conversation are two of our highly experienced and knowledgeable SEO specialists at Vertical Leap, Ben Jayston and Stuart Clark. We discuss: What is classed as a problem? How you identify a problem What can cause it? When a problem is not a problem How to fix it”. How to identify a problem with your SEO Vertical... [...]

SEMrush contributor James Brockbank has shared 12 SEO techniques to help you increase organic traffic in 2021. He says, “Below are the techniques that you should be paying attention to increase your site’s organic traffic as we move into 2021. They’re not the only SEO tactics you’ll need to be using, but these techniques should form a core part of your strategy. By working to implement each of these, you’ll be able to work on improving your visibility and traffic. 1. Find Your Competitors’ Best Performing Pages The more you know about your competitors’... [...]

Topics maps in SEO help you to structure your content for better SEO performance. By curating the topics as per the need of your business and the search engine algorithms, you can continue to get better business results. InLinks has published an article highlighting the usefulness and characteristics of the topics maps for SEO. The Inlinks team says, “Topic Mapping helps you to know what to write about and how to structure your content. Learning how to curate a perfect topic map should significantly improve your chances of being seen on Google in an Entity SEO and B.E.R.T. driven world. InLinks... [...]

Ahrefs contributor Sam Oh has published a new video ‘Common SEO Myths Busted’ to help you uncover some of the most common SEO myths. The Ahrefs team says, “This video debunks some of the most common SEO myths and suggests what you should do instead”. Watch the video here. Ahrefs  [...]