SEO writing refers to the process of researching and writing content that ranks in search engines. By producing quality content, you can create new growth opportunities for your business.

Ahrefs contributor Fio Dossetto has shared a five-step process to help you improve your SEO writing.

She says, “Here’s a 5‑step, beginner-friendly framework to help you write a blog post or article with SEO in mind. For each step, I added examples from the guide you’re currently reading so you get to see how the research and writing process unfolds behind the scenes.

1. Find a business-relevant keyword with traffic potential

Begin by identifying a topic that’s relevant to the business you’re writing for. Think of what people might type into Google to find your product or service: this is your seed keyword.

For example, if you write for a business that sells lamps, your seed keyword could simply be “lamp” or “lamps.”

Start your research by adding the seed keyword into Ahrefs’ Keyword Explorer and use the Questions report to find keyword ideas phrased as questions”.

What Is SEO Writing? How to Be a Better SEO Writer

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