Black hat SEO refers to the tactics used to rank a website that violates search engine guidelines. They attempt to manipulate search engine algorithms to increase a site’s rankings on the SERPs.

SEMrush contributor Connor Lahey has shared a list of nine risky Black hat SEO techniques you should avoid.

He says, “When it comes to using black hat tactics, the fact is that these techniques don’t help users, and they wouldn’t be used if search engines didn’t exist.

3 Reasons To Avoid Black Hat SEO

But just what are the worst-case scenarios if a site uses black hat SEO to rank?

Digging deeper into Google’s Webmaster Guidelines, we can see that these clearly state that such violations “may lead to a site being removed entirely from the Google index or otherwise affected by an algorithmic or manual spam action.” The guidelines also go on to state that “if a site has been affected by a spam action, it may no longer show up in results on or on any of Google’s partner sites.”

While SEO is all about increasing a website’s organic visibility and traffic, black hat tactics can actually result in the opposite of this happening. To help you understand why to avoid such approaches, we’ve broken this down into three key points”.

What is Black Hat SEO? 9 Risky Techniques to Avoid

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