White hat SEO strategies function within the rules and expectations of search engines and searchers. These practice helps you to win at SEO in a long run.

SEMrush contributor Amanda Milligan has shared a six-step guide to White Hat SEO.

She says, “White hat SEO strategies focus on providing readers with high-quality and relevant content that optimizes user experience rather than using more spammy techniques, like duplicate content that’s only optimized for search engines.

White Hat vs. Black Hat SEO: What’s the Difference?

Whether they engage in white hat or black hat strategies, content marketers want the same thing — to boost their ranking on Google. Why are SEO strategists clamoring to make Google’s algorithm happy? Because your website ranking high on Google means reaching 86% internet users worldwide.

To better understand white hat SEO, it might make sense to examine black hat SEO and understand their key differences, such as:

  • White hat SEO produces high-quality content that matches user intent, while black hat strategies put out low-quality, duplicated, or heavily templated content”.

White Hat SEO: How to Rank by the Rules

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