SEO plays a major role in growing your business. An effective SEO strategy enables you to get your websites indexed in search engines and receive more traffic. State of Digital‘s Helen Pollitt has shared three strategies to help you discover new business opportunities using SEO. Pollitt says, “When we talk about using SEO to grow a business it is usually with traffic and conversions in mind. Organic search optimisation brings new visitors to your website who might buy your product or service. It can also do so much more for your business. As digital marketers we have access to a lot... [...]
Archive for the 'SEO Tips' Category
Every new situation that influences the world needs to be coped with in a unique way. Looking at the COVID-19 pandemic, you need to update your SEO strategy so that your business continues to grow with your consumer’s needs. Botify contributor Kameron Jenkins has shared an article on adapting your SEO strategy during this pandemic. Jenkins says, “Data is only as useful as the insights we glean from it and the actions we take as a result, so I asked Amy what SEOs should be doing right now to help the sites they manage adapt. She gave me four main actions to consider: 1. Update your Google... [...]
InvestisDigital has published a new guide entitled ‘SEO for Website Redesign and Migration’ to help you deal with the SEO process during website redesign and migration. Download this guide to learn the following: How to avoid costly errors How to gain more traffic and conversions How to use keyword research to inform your website redesign How to structure your migration workflow SEO best practices to sustain organic traffic, post-launch Common obstacles to avoid. SEO for Website Redesign and Migration InvestisDigital [...]
An effective SEO is the backbone of any online business today. By continuously strengthening your SEO efforts, you can improve your business performance. Schema markup is a piece of code for SEO that helps you to increase your website’s presence in the search engine result pages (SERPs). Search Engine Watch‘s Abhishek Shah has shared an article highlighting ways to improve SEO with FAQ schema markup. Shah says, “By using an FAQ schema markup, you are increasing your website’s visibility by showing up for a wider variety of keywords. Which means more traffic to be potentially... [...]
Search intent refers to the reason behind a searcher’s query on search engines. It is the objective set by a searcher behind creating a search query. You can grow your search engine traffic by understanding search intent and modifying your strategy. MOZ has published a new video ‘Understanding & Fulfilling Search Intent’ featuring Britney Muller. The MOZ team says, “Google houses the world’s information, and it’s their goal to serve the best answers to searchers’ questions. That means that understanding what your target audience is searching and... [...]
Backlinko has published a new guide called ‘Off-Page SEO: The Definitive Guide’ to help you easily handle the off-page SEO functions. In this new guide you’ll learn exactly how to build the type of off-site signals that Google wants to see, including: Backlinks Social signals E-A-T Branded searches Online reputation signals. Off-Page SEO: The Definitive Guide Backlinko [...]
Search Engine Journal has published a new podcast episode ‘Legal SEO & Content Tips, Unlearning Bad Habits & More’ featuring Alex Valencia. Listen to this podcast to improve your content marketing and learn about legal SEO. You will learn: What is We Do Web Content and what do they offer as a company? How COVID-19 impacted the business. Create a lot more content, just because everyone’s now more digital. Content is still what works in the legal industry right now. Producing content should be strategic and purposed. Common SEO mistakes that plague law firm websites:... [...]
iPullRank has published a new video titled ‘Paid Search & SEO: What Should Brands Prioritize’ featuring Jarrett Thomas and Matt Caramenico. Watch this video to learn how you should be using paid search and SEO for improving your web traffic. The iPullRank team says, “In this Rankable segment, iPullRank’s Senior Account Executive, Jarrett Thomas, is joined by Matt Caramenico, Head of SEO @ Advance Auto Parts, to discuss the topic, “Paid Search & SEO: What Should Brands Prioritize.” This is a very informative segment as we dive deep into why brands might need to... [...]
Natural language the way we speak naturally. With the advancements like big data and machine learning, search engines are beginning to understand the very nature of content —without the help of keywords used by the Internet users. Search engine results improve with the help of natural language processing. Portent‘s Evan Hall has published an article on improving SEO with natural language processing tools. Hall says, “I want to talk about BERT and what it means for SEO, but I want to give some context around the problem first and dispel some misconceptions that are still with us. Early... [...]
Yesterday we published a post about JavaScript SEO. To help you further, we are sharing a video dealing with JavaScript. Search Engine Land team has published a new video ‘Common JavaScript errors that can harm your SEO’ featuring Martin Splitt. The SEJ team says, “One popular misconception is that JavaScript simply does not work well for search engines. “Well, you could [have JavaScript work well for search engines] if your JavaScript wouldn’t be roboted, so we [Google] can’t access your JavaScript,” Splitt said. When using external JavaScript files as part of the page,... [...]