Your content plays the vital role in getting good search engine ranks. Apart from content, your techniques to get your sites rank high also matters. Search Engine Land columnist Ryan Shelley has posted an article on how these techniques, i.e. technical SEO can help you get good search engine rankings. Shelley says, “Technical SEO can help your site in the age of semantic search in a number of ways: Titles & meta. Your title is one of the first things crawled on your web pages. Providing a clear and focused title helps the crawler understand the content on the page. It helps set the tone... [...]

Search Engine Land columnist Eric Enge has shared a case study defending the combination of on-page and off-page SEO for better results. Enge says, “I encounter many people who believe the basic blocking and tackling of search engine optimization(SEO) execution is losing its value, but I find doing this basic hard work still works incredibly well. In today’s post, I’m going to share a case study of a travel site whose business plan incorporates a straightforward approach to creating highly differentiated content on their site and then promoting that content effectively. They believe... [...]

With the changing algorithms and policies of the search engines, marketers need to devise new strategies to keep earning the same results in the search engine rankings. Econsultancy’s Nikki Gilliland has shared three tips for creating an evergreen SEO strategy. Gilliland says, “There are many digital trends that are likely to impact SEO in 2018.  You can read about them in Econsultancy’s SEO in 2018 Trends report (made up from insight from a number of industry experts). But what about an SEO strategy that will last? Thankfully, the report tackles this, too. Monitoring market adoption Instead... [...]

App development has become one of the most used tactic with the increased usage of mobile devices. According to different surveys, people are becoming choosy over selection of the apps and they want the best ones only. Search Engine Land columnist Brian Solis has shared four to help marketers design their app so that it helps enhance users’productivity resulting into wider app popularity. Solis says, “Recently, Google reported 80 percent of users churn within three months of downloading an app. Let’s take a look at four new growth trends in mobile app discovery. Mobile app discovery... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘What Does It Mean to “Write for SEO” in 2018?’. The MOZ team says, “”Those who do not learn from history are doomed to repeat its mistakes” — it’s a quote that’s actually quite applicable when it comes to writing for SEO. Much of the advice given to copywriters, journalists, editors, and other content creators for SEO writing is dangerously out of date, leaning on practices that were once tried and true but that could now get your site penalized. In this edition of... [...]

HubSpot has published a free ebook titled “20 SEO Myths to Leave Behind in 2018”. Lindsay Kolowich says, “Search engine optimization (SEO) is an evolving science. While some of the core principles may stick around forever, the more nuanced parts of it are subject to continuous change. As a result, many of the “proven” tactics people have used in the past — keyword stuffing, link schemes, and so on — are now the stuff of legend. In our new guide, 20 SEO Myths to Leave Behind in 2018, we revisit some of the SEO trends that should continue to guide your... [...]

The MOZ team has published a case study on “How Is Google’s New Questions and Answers Feature Being Used”. Miriam Ellis says, “Ever since Google rolled out Questions and Answers in mid-2017, I’ve been trying to get a sense of its reception by consumers and brands. Initially restricted to Android Google Maps, this fascinating feature which enables local business owners and the public to answer consumer questions made it to desktop displays this past December, adding yet another data layer to knowledge panels and local finders. As someone who has worked in Q&A forums... [...]

Content Marketing Institute is hosting a webinar on ‘How to Use Search Data to Audit Your Content’ on Wednesday, January 31 at 2.00 pm EDT. Jasleen Kals, Content Experience Manager, Searchmetrics and Stephanie Stahl, General Manager, Content Marketing Institute will host the webinar. CMI team says, “Do you know your audience? As the search space gets smaller, and the queries grow vast and wide…it is important now more than ever to build content based on topical relevance, user intent and most importantly, content that ranks! Join us for this special Content Marketing Institute... [...]

Econsultancy is hosting a webinar on ‘SEO: Trends, Data and Best Practice’ on Wednesday, January 31, 2018. This webinar will highlight key trends and issues around SEO that SEO practitioners need to think about going into 2018. The Econsultancy team says, “Econsultancy’s Trends Webinar for January 2018 looks at some of the key trends around SEO emerging for 2018 and insights from key experts. This insight will come from Econsultancy’s own research and best practice guides, along with collated third-party data and statistics. The webinar will be hosted by Lynette Saunders,... [...]

We need more visibility in search engines for enhancing our business and boosting the sales. Boosting our SEO performance is one of the best ways to attract more visitors at lesser cost. Content Marketing Institute’s Mike Murray has shared three ways marketers can enhance their SEO marketing strategy in 2018. Murray says, “Without trying too hard, larger enterprises can rank for many keywords because they’re credible in the eyes of search engines (the number of pages and backlinks help). Unfortunately, too many businesses don’t make enough updates to exploit their potential.... [...]