Search Engine Optimization (SEO) is itself a challenging domain with the continuous updates in the search engine algorithms. MOZ columnist Serge Stefoglo has shared an article focusing the three challenges SEOs face and how they can deal with them. Stefoglo says, “I would enjoy starting a conversation around these challenges with any of you so please grab me at SearchLove (plug: our San Diego conference is selling out quickly and is my favorite) or MozCon to bounce off more ideas! 1. My client doesn’t understand the value of SEO and it’s difficult to prove ROI The value of SEO is... [...]

MarTech Today has released the ‘Enterprise SEO Platforms 2018: A Marketer’s Guide’ report. MarTech Today’s latest publication of the “Enterprise SEO Platforms 2018: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementation. The 55-page report reviews the growing market for SEO platforms, plus the latest trends, opportunities and challenges. In this report you will learn:  Who the leading players are in enterprise SEO platforms What you should look for in a SEO solution What trends are driving the adoption... [...]

MOZ has published a case study titled ‘The Google Ranking Factor You Can Influence in an Afternoon’. The study features some proven strategies to boost Google ranking. On writing content, Jeff Baker says, “Watching us SEOs respond to Google updates is hilarious. We’re like a floor full of day traders getting news on the latest cryptocurrency. One of the most prominent theories that made the rounds was that longer content was the key to organic ranking. I’m sure you’ve read plenty of articles on this. We at Brafton, a content marketing agency, latched onto that one for a... [...]

When it comes to search engine optimization (SEO), apart from the quality of your content, the loading time of your site also matters. Search Engine Land contributor Bobby Lyons has published an article highlighting some tips to improve the website speed and performance to enhance your SEO. Lyons says, “Success in search engine optimization (SEO) requires not only an understanding of where Google’s algorithm is today but an insight to where Google is heading in the future. Based on my experience, it has become clear to me Google will place a stronger weight on the customer’s experience... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content’. The MOZ team says, “Same content, different domains? There’s a tag for that. Using rel=canonical to tell Google that similar or identical content exists on multiple domains has a number of clever applications. You can cross-post content across several domains that you own, you can benefit from others republishing your own content, rent or purchase content on other sites, and safely use third-party distribution... [...]

HubSpot has published a free guide ’20 SEO Myths You Should Leave Behind in 2018′ to help marketers achieve SEO success. About the guide To say SEO has “changed a lot” would be the understatement of the decade. We’ll often see multiple updates per year from Google – including the mobile intrusive interstitials penalty rollout in January, the unconfirmed “Fred” update in March, and the October launch of Chrome 62, which raised the importance of protecting content with SSL encryption. As a result, marketers are faced with the challenge of educating themselves about... [...]

MOZ columnist Jackie Francis has published the ‘3-Step Guide to Reviewing Web Page Content’. This guide is aimed at helping marketers review their content and make required improvements for the SEO purposes. Talking about the guide Francis says, “In SEO, reviewing content is an unavoidable yet extremely important task. As the driving factor that brings people to a page, best practice dictates that we do what we can to ensure that the work we’ve invested hours and resources into creating remains impactful and relevant over time. This requires occasionally going back and... [...]

MOZ columnist  Britney Muller has shared the first chapter from the ‘Beginner’s Guide to SEO’. The chapter covers the basics of Search Engine Optimization (SEO) amd its importance. Muller says, “Back in mid-November, we kicked off a campaign to rewrite our biggest piece of content: the Beginner’s Guide to SEO. You offered up a huge amount of helpful advice and insight with regards to our outline, and today we’re here to share our draft of the first chapter. In many ways, the Beginner’s Guide to SEO belongs to each and every member of our community; it’s... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly’. The MOZ team says, “Your rankings have dropped and you don’t know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It’s an important and often complex mystery to solve, and there are a number of boxes to check off while you investigate. In this Whiteboard Friday, Rand shares a detailed process to follow to diagnose what went wrong to cause your rankings drop, why it happened, and... [...]

Deciding budget for Search Engine Optimization (SEO) is a tough task for most brands. There cannot be a one solution to budgeting and it varies from company to company. Forbes contributor Jayson DeMers has shared a five-step process to make sure you are not overpaying for your SEO. DeMers says, “While there are many excellent resources that can help you learn the basics of SEO, many entrepreneurs prefer to outsource their SEO campaign to a vendor. Though they typically cost somewhere between $1,000 to $10,000 a month, the good ones are worth it. But what if you’re unknowingly overpaying... [...]