The latest MOZ blog post is titled “Troubleshooting Local Ranking Failures: A Beginner’s Guide”. Miriam Ellis says, “The fallout from lost Google local rankings can be drastic, from silent phones in the office to a loss of pride in a company’s standing in the community. Don’t panic: Be proactive and take the steps outlined in this guide to begin troubleshooting the cause of your ranking failure. This article is intended for both local business owners and new Local SEOs who will benefit from having a set of procedures to follow should local rankings go south. While I can’t... [...]

The latest post on ‘Copyblogger’ Blog is titled “SEO is Dead: Long Live OC/DC”. Sean Jackson says, “
I want to let you in on a little secret … I really hate the term “SEO.” This may come as a surprise to many since I am the resident SEO guy at Copyblogger and very active in the SEO community. But for the past two years I have felt that the entire concept of SEO, while an important part of online marketing, had a very “spammy” connotation. The term too often aligns our work with unprofessional practices like link buying and web spamming for article placement“. SEO... [...]

The latest article on HubSpot blog is titled “Answers to 18 SEO Questions You Were Too Afraid to Ask”. Rachel Sprung says, “When I first started out in marketing, I thought I knew what SEO was all about. I knew it stood for search engine optimization. And I knew that the better your SEO was, the higher you would rank on search engines. I’m an SEO genius now, right? Not so much. There’s a lot that I didn’t know I didn’t know — and as I learned more, it bred more and more questions. So let’s talk about all of the SEO things I had questions about... [...]

The latest ‘Econsultancy’ blog post is titled “‘SEO best practice tips for WordPress”. Christopher Ratcliff says, “This is the sixth in a series of posts discussing how to set up and run a WordPress blog from a relatively experienced expert, which will feature many helpful and hopefully relevant tangents. This week, I’ll help your new blog become more visible to search engines, by investigating the world of search engine optimisation (SEO) and offering some best practice tips“. SEO best practice tips for WordPress ‘Econsultancy’ Blog  [...]

The latest MOZ blog post is titled “12 Ways to Increase Traffic From Google Without Building Links”. Cyrus Shepard says, “Link building is hard, but it’s not the only way to make traffic gains in Google’s search results. When I first started SEO, building links wasn’t my strong suit. Writing outreach emails terrified me, and I had little experience creating killer content. Instead, I focused on the easy wins. While off-page factors like links typically weigh more heavily than on-page efforts in Google’s search results, SEOs today have a number of levers to pull in... [...]

The latest MOZ blog post is titled “How to Set Up Meaningful (Non-Arbitrary) Custom Attribution in Google Analytics”. Tom Capper says, “Attribution modeling in Google Analytics (GA) is potentially very powerful in the results it can give us, yet few people use it, and those that do often get misleading results. The built-in models are all fairly useless, and creating your own custom model can easily dissolve into random guesswork. If you’re lucky enough to have access to GA Premium, you can use Data-Driven Attribution, and that’s great—but if you haven’t got the budget to take... [...]

The latest ‘Econsultancy’ blog post is titled “‘Intent plus audience’ is a powerful new combination for search marketers”. Jon Myers says, “Search advertising has come to dominate performance marketing over the last decade, with advertisers seeing amazing returns from targeting messages at consumers based on their intent. If a consumer is searching for ‘best golf clubs’ it’s a pretty safe assumption that they’re in purchasing mode and likely to be interested in an advert promoting golf clubs. But, any search marketer will tell you that one of its... [...]

The latest ‘Econsultancy’ blog post is titled “How do you beat Google in vertical search?”. Kevin Gibbons says, “Relying on Google is a risky game. It always has been, but ever-increasingly over the last two years it’s becoming clear that relying heavily on Google traffic can hold an uncertain future. I’ve seen a huge amount of brands who are performing extremely well via organic search, some are great at PPC, others social media. Within their own specific channels they’re killing it, or perhaps more importantly making an absolute killing! But it’s getting... [...]

The latest MOZ blog post is titled “5 Things I Wish I Knew as an Agency Marketer – Whiteboard Friday”. John Doherty says, “Working as an agency marketer is tough. I did it for a bit over two years and learned a lot of lessons. Along the way and since I have reflected about what would make me more successful as an agency marketer, and now that I am in-house at HotPads.com, I’ve come up with five things I wish I had known as an agency marketer. Never fear though, as there are some tidbits in there for the in-house crew as well“. 5 Things I Wish I Knew as an Agency Marketer... [...]

The latest article on ‘MarketingProfs’ is titled “Nine Easy Ideas on How to Perform Behavioral Segmentation”. Liga Bizune says, “Today’s key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want. Email list segmentation by email opens allows you to discover who hasn’t opened your recent campaign and who has stopped reading your newsletters already for some time, so you can resend unopened campaigns or prepare compelling re-engagement campaigns... [...]