‘How to Set Up Meaningful (Non-Arbitrary) Custom Attribution in Google Analytics’ – MOZ Blog

The latest MOZ blog post is titled “How to Set Up Meaningful (Non-Arbitrary) Custom Attribution in Google Analytics”.

Tom Capper says, “Attribution modeling in Google Analytics (GA) is potentially very powerful in the results it can give us, yet few people use it, and those that do often get misleading results. The built-in models are all fairly useless, and creating your own custom model can easily dissolve into random guesswork. If you’re lucky enough to have access to GA Premium, you can use Data-Driven Attribution, and that’s great—but if you haven’t got the budget to take that route, this post should show you how to get started with the data you already have“.

How to Set Up Meaningful (Non-Arbitrary) Custom Attribution in Google Analytics

MOZ Blog