Clay Cazier says, “Many times, those choosing a new enterprise platform to serve their website to the world are not well-versed in today’s SEO requirements. Systems integration and indexation are the focus of many IT-minded project managers. CMS features will often be key to marketing directors’ and CMOs’ decision-making. Even for savvy marketers, some platform requirements may slip under the radar in their due diligence. To support all of those tasked with selecting a new website platform, let’s recap the top elements to consider when vetting different solutions. Platform SEO requirements In... [...]

Ginny Marvin says, “The day has come: Google has officially launched expanded text ads. The extra-long ads with double headlines began rolling out across devices Tuesday morning. The rollout comes along with the availability of device bidding and responsive display ads for native that were first announced at Google Performance Summit in May. Expanded text ads rollout begins As Sundeep Jain, who oversees text ads at Google, told the audience at SMX Advanced in June, existing standard ads will continue to run alongside expanded text ads (ETAs). As of October 26, 2016, however, advertisers will... [...]

Khalid Saleh says, “There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors into leads, there’s a very good chance it’s because of your copy. More often than not, marketers are guilty of making several copywriting mistakes, and they don’t even know it. In this post, I’ll show you three copywriting mistakes you are probably making on your landing pages — and how to correct them. 1. Your copy focuses on features, not benefits Features tell your audience what your product is about. Benefits... [...]

MOZ team says, “We’re hearing a lot about voice search lately, and that trend doesn’t seem likely to disappear. But does it have a direct impact on how you should be thinking about your SEO strategy? In today’s Whiteboard Friday, Rand discusses what to expect when it comes to the future of search and what you can do to stay on top”. Does Voice Search and/or Conversational Search Change SEO Tactics or Strategy? MOZ  [...]

Ellen Bartolino says, “Setting up proper SEO for your website is no easy feat — especially when you’re dealing with constantly changing algorithms. However, as search engines continue to evolve, it’s becoming more and more important for marketers to keep their content fresh and properly optimized. While it’s tempting to implement a bunch of quick fixes to get your page ranking in the short term, it’s important that you’re also planning a strategy that will scale in the long term. This requires you to continuously redefine your strategy over time by using sustainable... [...]

JR Oakes says, “Machine learning is quickly becoming an indispensable tool for many large companies. Everyone has, for sure, heard about Google’s AI algorithm beating the World Champion in Go, as well as technologies like RankBrain, but machine learning does not have to be a mystical subject relegated to the domain of math researchers. There are many approachable libraries and technologies that show promise of being very useful to any industry that has data to play with. Machine learning also has the ability to turn traditional website marketing and SEO on its head. Late last year, my colleagues... [...]

Nichole Elizabeth DeMeré says, “Any old picture might be worth a thousand words. But your target niche doesn’t need or want a thousand words. Your ideal audience needs the right words, paired with the right images, to tell a story that uniquely appeals to their deepest desires. Studies show that people understand images faster than words, remember them longer, and if there’s a discrepancy between what we see and what we hear, our brains will choose to believe what they see. Our brains prioritize visual information over any other kind, which makes images the fast-track to connection all... [...]

Lindsay Kolowich says, “Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority. But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more value in keeping certain pages on your website out of a search engine’s index. New Call-to-action … Say what?! Stay with us, folks. This post will walk you through why you might want to remove certain webpages... [...]

Kaitlin says, “There are lots of myths and misconceptions surrounding the subject of international SEO. I recently gave a Mozinar on this; I’d like to share the basis of that talk in written form here. Let’s first explore why international SEO is so confusing, then dive into some of the most common myths. By the end of this article, you should have a much clearer understanding of how international SEO works and how to apply the proper strategies and tactics to your website. One common trend is the lack of clarity around the subject. Let’s dig into that: Why is international... [...]

Lyndia Jorden says, “Nuclear meltdowns, an earthbound asteroid, perhaps the rise of Donald Trump or Hillary Clinton as president (depending on your political views) — all might lead to the end of the world. Though the demise of local search might not necessarily rank among those aforementioned disaster scenarios, it certainly does take brainpower to remember life before local and imagine how the world would operate today if it vanished. Just the other day, I was gearing up to take a road trip, and my very cautious mother presented me with eight maps covering different areas of Colorado,... [...]