Kaitlin says, “There are lots of myths and misconceptions surrounding the subject of international SEO. I recently gave a Mozinar on this; I’d like to share the basis of that talk in written form here. Let’s first explore why international SEO is so confusing, then dive into some of the most common myths. By the end of this article, you should have a much clearer understanding of how international SEO works and how to apply the proper strategies and tactics to your website.

One common trend is the lack of clarity around the subject. Let’s dig into that:

Why is international SEO so confusing?

There are several reasons:

– Not everyone reads Google Webmaster Guidelines and has a clear understanding of how they index and rank international content.
– Guidelines vary among search engines, such as Bing, Yandex, Baidu, and Google.
– Guidelines change over time, so it’s difficult to keep up with changes and adapt your strategy accordingly”.

The 15 Most Popular Myths About International SEO, Debunked

MOZ

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