David Mihm says, “Those of you who have logged into your Moz Local dashboard recently may have noticed a few updates this week! I thought I’d post a quick announcement to highlight them. New distribution partners: Bing, Citysearch, and Insider Pages Long-time users of Moz Local know that we’ve been helping you examine listing accuracy on two of these sites (Bing Local and Citysearch) since the earliest days of the former GetListed product“. Moz Local Updates You May Have Missed on Your Summer Vacation MOZ Blog  [...]

Tom Dibble says, “Although the relationship between dynamic personalisation and search engines is anything but a happy marriage, it seems to be evolving in the right direction. Do you remember those Christmas mornings as a kid, when you rushed downstairs, dizzy with excitement and nervous in anticipation of what Santa left waiting for you under the tree? You tore through the snowman covered wrapping paper, your fingernails peeling back the final layers to reveal (gasp!) the perfect gift. So perfect, in fact, that it was exactly the thing that you asked for when you wrote that letter to Santa... [...]

Jennifer Slegg says, “Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. On Thursday, August 6th, people began to notice that the usual 7-packs that frequently showed up in the search results for local businesses were suddenly replaced with 3-packs in the desktop search results. It initially wasn’t too alarming, but as the hours passed it was obvious Google had changed the face of local search in their search results. By the end of that day, 3-packs had completely replaced all the 7-packs across all verticals and... [...]

MOZ team says, “Ever mass-deleted a bunch of impersonal emails from your inbox? Brand fatigue is a real threat to your marketing strategy. In today’s Whiteboard Friday, Rand discusses why brands become “background noise” and how you can avoid it“. Why No One Pays Attention to Your Marketing MOZ Blog  [...]

Cyrus Shepard says, “Recently, Moz announced the results of our biennial Ranking Factors study. Today, we’d like to explore one of the most vital elements of the study: the Ranking Factors survey. Every two years, Moz surveys the brightest minds in SEO and search marketing with a comprehensive set of questions meant to gauge the current workings of Google’s search algorithm. This year’s panel of experts possesses a truly unique set of knowledge and perspectives. We’re thankful on behalf of the entire community for their contribution. In addition to asking the participants... [...]

Cyrus Shepard says, “We’re excited to announce the results of Moz’s biannual Search Engine Ranking Correlation Study and Expert Survey, a.k.a. Ranking Factors. Moz’s Ranking Factors study helps identify which attributes of pages and sites have the strongest association with ranking highly in Google. The study consists of two parts: a survey of professional SEOs and a large correlation study. This year, with the help of Moz’s data scientist Dr. Matt Peters, new data partners, and over 150 search marketing professionals, we were able to study more data points than in... [...]

Deborah Mitchell says, “Blogger conferences have been a great resource for me as an entrepreneur. In July, New York City was host to two huge blogger events, BlogHer and Blogger Bash, where more than 5,000 bloggers gathered to meet with brand representatives and attend sessions to hone their online skills. Sheryl Simonitis, vice president of marketing at Noodle, a destination education website, shared a few SEO tips that any entrepreneur can use. The startup allows parents and students to make better education decisions in an environment that is completely unbiased so that a child and parent... [...]

Eric Enge says, “How do the SERPs for commercial queries vary from the treatment of informational queries? Moz is about to publish its new Search Engine Ranking Factors, and was kind enough to provide me with access to their raw ranking data. Today I am going to share some of what I found. In addition, I am going to compare it against raw ranking data pulled by my company, Stone Temple Consulting (STC). What makes this so interesting is that the Moz data is based on commercial queries across 165,177 pages and the STC data is based on informational queries over 182,340 pages (for a total of... [...]

MOZ team says, “There’s no doubt that quite a bit has changed about SEO, and that the field is far more integrated with other aspects of online marketing than it once was. In today’s Whiteboard Friday, Rand pushes back against the idea that effective modern SEO doesn’t require any technical expertise, outlining a fantastic list of technical elements that today’s SEOs need to know about in order to be truly effective“. Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking MOZ Blog  [...]

Emily Mace says, “The arrival of ‘mobilegeddon‘ and the resulting shake up of the Google world led to a lot of talk about mobile internet usage and the impact this has on site traffic and SEO. However as international marketers will know, there is more to SEO than just Google. Bing Bing has also announced that it will be updating its mobile ranking factors, therefore ensuring your website is mobile friendly has become even more of a priority, particularly in markets where Bing has a larger market share than in the UK“. Google’s not the only search engine focusing on... [...]