Your SEO strategy needs to be backed by research and experience. With sharp observation and proper planning, you can achieve set goals. HubSpot contributor Mike Volpe has shared a step-by-step SEO tutorial featuring eight easy basics for beginners to master. He says, “By the end of this tutorial, you’ll be able to walk away with a list of actionable steps to get your SEO strategy off the ground. 1. Find keywords. Keyword research is as simple as picking a list of words and phrases relevant to your business. Think about which words are most likely to get people to do what you want them... [...]
Archive for the 'Search Engine Marketing' Category
MOZ has published a new case study ‘How to Use Keywords to Combine the Power of SEO and Google Ads’ to help marketers and SEOs achieve better results. Adriana Stein says, “Both SEO and PPC are used for a common goal — search engine marketing (SEM) — and neither would survive without targeted keywords. Since both strategies have user intent and search demand in mind, you can: Create an organic and paid strategy that surpasses your competitors and uses an optimized budget. Maximize efficient content production that can be used both for SEO and PPC. Expand brand SERP awareness... [...]
To achieve the best SEO results, you need a clear and strong strategy. The creation and presentation of an SEO strategy is often the focus of industry discussions. Oncrawl contributors Antoine Eripret and Mélissa Rouet have shared eight tips to improve your SEO processes. They say, “In this article, we offer 8 recommendations, drawn from our experience at Liligo, to improve your processes. Foreword Before getting into the heart of the matter, we would like to highlight a specific feature at Liligo. Historically, the company has generated a significant part of its traffic from search engines.... [...]
As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI. Search Engine Land is hosting a webinar ‘Paid Search Tactics You Need to Maximize ROI in a Tight Economy’ on Thursday, July 21, 2022. The SEL team says, “We’ll highlight case studies of clients who’ve already reaped the benefit of sharpening their paid search strategy including Sage and how they achieved a 75% decrease in CPCs. Join... [...]
Digital Marketing Institute has published a new e-book ‘A Guide to SEO for Small Business’ to help small businesses grow through SEO. The DMI team says, “When you’re running a small business, you’re probably wearing lots of different hats. You’re involved in product design and development, sales, marketing, customer support … everything. Getting to grips with SEO can seem like yet another task on a very long list! You may have already heard that SEO is important for helping you win new customers online. But you might be wondering what exactly it involves and – crucially... [...]
Basic knowledge of SEO best practices are table stakes for modern content marketers. SEO has evolved over the years to value quality, user-focused content above all else. Content Marketing Institute is hosting a webinar ‘Beyond Basic SEO: A Content Marketer’s 5-Step Checklist’ on Thursday, July 21, 2022, at 2.00 pm ET. The CMI team says, “Join SEO & content experts from Conductor to learn how to leverage the power of SEO by: Optimizing your team’s processes to generate higher quality content at an accelerated pace Identifying audience search intent across personas and... [...]
Images play an important role in achieving higher search engine rankings for your business. With the right optimization tactics, you can do it easily. seoClarity contributor Aidan McClain has published an article highlighting three useful steps to optimize images for search. He says, “Even the highest quality images can have underlying SEO issues. Here is a three-step process to identify those issues, optimize your images, and report on progress. Step 1: Identify the Issues with Your Images The first step in image optimization is to run a crawl to locate any issue with the elements mentioned... [...]
By taking a sophisticated, fine-tuned, and strategic approach, you can seamlessly scale an SEO program on an enterprise level. Search Engine Journal is hosting a webinar ‘How to Scale Your Enterprise SEO Program’ on Wednesday, July 20, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to discover how to decode a formula that helps you build a scalable SEO program for success. You’ll learn how to: Assess your competitive landscape. Build a scalable SEO content strategy. Create a framework to prioritize various SEO efforts (content, technical, authority-improvement, and... [...]
Semrush has published a new video ‘Ultimate SEO Checklist 2022 — How to Get #1 Rankings’ to help you achieve higher search engine rankings. The Semrush team says, “Want better SEO results? Follow this complete SEO checklist to get more #1 rankings and organic search traffic from Google. In this video, I’ll walk through 16 checks you need to attack. Each of these checks is critical for driving SEO results.” Semrush [...]
Basic knowledge of SEO best practices are table stakes for modern content marketers. SEO has evolved over the years to value quality, user-focused content above all else. Content Marketing Institute is hosting a webinar ‘Beyond Basic SEO: A Content Marketer’s 5-Step Checklist’ on Thursday, July 21, 2022, at 2.00 pm ET. The CMI team says, “Join SEO & content experts from Conductor to learn how to leverage the power of SEO by: Optimizing your team’s processes to generate higher quality content at an accelerated pace Identifying audience search intent across personas and... [...]