MOZ has published a new case study ‘How to Use Keywords to Combine the Power of SEO and Google Ads’ to help marketers and SEOs achieve better results.

Adriana Stein says, “Both SEO and PPC are used for a common goal — search engine marketing (SEM) — and neither would survive without targeted keywords. Since both strategies have user intent and search demand in mind, you can:

  • Create an organic and paid strategy that surpasses your competitors and uses an optimized budget.
  • Maximize efficient content production that can be used both for SEO and PPC.
  • Expand brand SERP awareness by ranking both organic and paid.
  • Inform SEO campaign with PPC data and vice-versa (SEOs have deep insights on search intent, while Paid traffic specialists understand how keywords convert).
  • Achieve both short-term and long-term business goals.”

How to Use Keywords to Combine the Power of SEO and Google Ads

MOZ

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