Achieving higher SEO rankings is a challenging task. Selection of the right keyword makes this process easy.MOZ contributor Dominick Sorrentino has explained why it’s getting harder to rank for some commercial keywords.He says, “Our inbound lead generation is highly dependent upon SEO — it’s how we get more than 70% of our leads. So, naturally, we got a tad nervous when we saw some of our top commercial landing pages dipping out of top-five positions for their targeted search terms.When we took to the SERPs to investigate who was unseating us, we discovered something equal parts... [...]

An international SEO strategy is a combination of the policies, processes, and practices that your brand uses to optimize search content for other countries.Ahrefs contributor Jamie Grant has published a step-by-step guide ‘How to Implement an International SEO Strategy’.He says, “In this guide, I’ll break down the process and walk you through it step by step.Step 1. Know your marketsMany of you will know which markets you intend to target. This is often determined by non-SEO factors such as the ability to operate in specific markets.Despite this, it’s worth understanding... [...]

On-page SEO refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic.iloveseo.com contributor Brian Harnish has shared 16 on-page SEO mistakes that can negatively impact your site’s performance.He says, “A large part of on-page optimization includes making sure that your page stays relevant in the eyes of Google and your users. To do so means ensuring that you have all the points of optimization that your tool of choice recommends, along with making sure that you are discussing all the relevant topics at hand.Duplicate... [...]

For marketers, it can be difficult to know how technical SEO projects influence their larger growth goals.Search Engine Land is hosting a webinar ‘SEO Metrics and KPIs Every Marketer Should Know’ on Thursday, September 1, 2022.The SEL team says, “Learn which key technical SEO and website health metrics you should be including in your marketing KPIs — and how to demonstrate the impact of organic search and website health on your wider business goals.From website traffic and click-through rates to sales attribution models, we’ll cover it all in this webinar with Deepcrawl’s... [...]

With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid Search management has evolved. Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each search.Search Engine Land is hosting a webinar ‘Tracking Growth from Organic Search’ on Thursday, September 15, 2022.The SEL team says, “Join Vishal Maru, VP of Solutions at iQuanti, as he discusses the three value-added tasks marketers should focus on and also learn best practices... [...]

Search Engine Journal contributor Matt G. Southern has published an article featuring Google’s 6 SEO tips for e-commerce websites.He says, “Google’s SEO recommendations for ecommerce sites revolve around getting the most out of both tools.1. Ensure Products Are IndexedGooglebot can miss pages when crawling a site if they’re not linked to other pages. On ecommerce sites, for example, some product pages are only reachable from on-site search results.You can ensure Google crawls all your product pages by utilizing tools such as an XML sitemap and Google Merchant Center.Creating a... [...]

To continue achieving better marketing results, it is important to know how technical SEO projects influence our larger growth goalsDigital Marketing Depot is hosting a webinar ‘Tracking Growth from Organic Search’ on Thursday, September 1, 2022, at 1.00 pm EDT.The DMD team says, “In this session, we will cover:The importance of utilizing & tracking organic marketing channels (like search) during economic downturnsWhy you need to measure your SEO efforts as part of your larger marketing OKRsWhich SEO metrics to track and how to set growth-oriented KPIs for organic search... [...]

Organic traffic is those visitors that land on your website from unpaid sources or free traffic. Organic sources here include search engines like Google, Yahoo, or Bing.Search Engine Journal has published an article featuring six ways to improve your organic traffic.The SEJ team says, “We could all benefit from getting back to basics, sometimes. A total view of everything your site needs for SEO can help reset your focus and remind you of the big picture while also checking off the details.Prepare Your Website With A Solid SEO FoundationYour first stop when kicking off an SEO project... [...]

SEO helps your business grow beyond limits. It helps you reach out to the people who are looking for what you have to offer.Watch Neil Patel’s video ‘Top 5 Favorite SEO Hacks’ to improve your SEO performance.He says, “Top five favorite SEO hacks. To win, you have to think outside the box. If you just do what everyone else is doing, you won’t win, that is especially true with SEO. Here are my five favorite SEO hacks that are out of the box.”Neil Patel’s Blog [...]

Transparent, precise, and reliable forecasting is a great, proven way of aligning sales, SEO specialists, and customers.Search Engine Journal is hosting a webinar ‘How To Forecast SEO Outcomes With Better Precision & Transparency’ on Wednesday, August 31, 2022, at 2.00 pm ET.The SEJ team says, “Join our webinar to learn how to forecast your SEO strategy, one that your shareholders can trust and confirms your SEO’s value.You’ll learn how to:Prove the business value of your SEO proposal.Easily connect SEO objectives to business outcomes.Utilize data to confirm SEO’s... [...]