This is a reminder for the MarTech webinar to be held on January 10, 2023.  In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer journey than those that don’t – a fact often overlooked. MarTech is hosting a webinar ‘Paid Search Tactics That Will Give You Brand Dominance in 2023’ on Tuesday, January 10, 2023. The MarTech team says, “Join Gary Galloway, Senior Director of Product Marketing at Adthena, as he leads an engaging... [...]

In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer journey than those that don’t – a fact often overlooked. MarTech is hosting a webinar ‘Paid Search Tactics That Will Give You Brand Dominance in 2023’ on Tuesday, January 10, 2023. The MarTech team says, “Join Gary Galloway, Senior Director of Product Marketing at Adthena, as he leads an engaging session on how you can protect your brand in a competitive search landscape.... [...]

As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI. Search Engine Land is hosting a webinar ‘Paid Search Tactics You Need to Maximize ROI in a Tight Economy’ on Thursday, July 21, 2022. The SEL team says, “We’ll highlight case studies of clients who’ve already reaped the benefit of sharpening their paid search strategy including Sage and how they achieved a 75% decrease in CPCs. Join... [...]

As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI. Search Engine Land is hosting a webinar ‘Paid Search Tactics You Need to Maximize ROI in a Tight Economy’ on Thursday, July 21, 2022. The SEL team says, “We’ll highlight case studies of clients who’ve already reaped the benefit of sharpening their paid search strategy including Sage and how they achieved a 75% decrease in CPCs. Join... [...]

Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. And once you get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a gold mine. But driving inbound calls with PPC is a bit different than clicks, and attribution and optimization can be tricky. Martech is hosting a webinar ‘Killer Paid Search Tactics That Every Marketer Needs to Know’ on Tuesday, August 10, 2021, at 1.00 pm EDT. The Martech team says, “In this... [...]

Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. And once you get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a gold mine. But driving inbound calls with PPC is a bit different than clicks, and attribution and optimization can be tricky. Martech is hosting a webinar ‘Killer Paid Search Tactics That Every Marketer Needs to Know’ on Tuesday, August 10, 2021, at 1.00 pm EDT. The Martech team says, “In this... [...]