Russ Jones says, “Google Keyword Planner data at one point or another, especially while doing keyword research, the reality is that the data is often untrustworthy and should be viewed with great skepticism. Whether you plan to use it to help build a paid search campaign or determine which content to write, there are huge caveats to the numbers presented as Average Search Volume. Today, I want to walk through a number of the “gotchas” in Google Keyword Planner data so you can do better keyword research and make smarter decisions for you or your clients’ sites. Dirty secret... [...]

Stephan Spencer says, “You’ve done your basic keyword research and strategized a plan to tackle the keywords for which you want to rank. You are working that plan to increase your rankings, traffic, and of course, conversions. You’re good on your keyword plan, right? Not so fast! Are you sure there are no opportunities you are missing out on? What about keywords that aren’t in your plan yet? If you aren’t sure that you are squeezing all the juice out of your keywords, then I have a few tips and techniques to suggest. If you haven’t done your basic keyword research and strategy... [...]

As we reported yesterday, Peter Garety released his new keyword research tool, his P1 Targeting App. He made 3 licenses available: 1. The Get it Started license, which lets you do 5 searches per day with results capped at 3000 keywords 2. The Growth license, which lets you do 10 searches per day with results capped at 5000 keywords 3. The Enterprise license, which allow unlimited searches and unlimited results So far, the Enterprise version has sold about 10 times as many as the other two versions combined. People are looking for a “no limits” approach. And it’s only a few dollars... [...]

Kristi Hines says, “How do you use keywords? If you’re only using them to optimize your website for search, then you’re missing out on many ways to get visibility amongst your target audience. In this post, I’m going to share with you the best ways to use keywords across your entire online (and even offline) marketing strategy. Webpage optimization I don’t want to spend a lot of time on this one, especially since you can read all about it in the Beginner’s Guide to SEO. But just for a quick review, here are the places that you should use your target keyword phrase... [...]

Jami Oetting says, “Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well. It is the filter people use to determine if your post is worth their limited time. You can’t treat it like an afterthought. This quote from David Ogilvy should define your approach: On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. A great headline ensures that your... [...]

MOZ team says, “To get a sense for the potential value of keywords in a certain niche, we need to do more than just look at the number of searches those keywords get each month. In today’s Whiteboard Friday, Rand explains what else we should be looking at, and how we can use other data to prioritize some groups over others“. How to Estimate the Total Volume and Value of Keywords in a Given Market or Niche MOZ Blog  [...]

Matt Gratt says, “User behavior and customer purchase journeys are more complex today than they’ve ever been before. Modern consumers – especially those purchasing high-consideration or B2B products – look across a variety of media and conduct a lot of searches. Google reports that the average B2B researcherdoes 12 searches before they engage on a specific brand’s site. They are seeking reinforcement and comfort not just from the information about the product, but also from the opinions of other customers. How SEOs and marketers approach keyword research has to evolve, along... [...]

Gina Broom says, “Now that I’ve told you to forget keywords just a few weeks ago, and I’ve given you time to mull that over, it’s time to revisit them. If you’re not sure what I’m talking about, check out the blog post here. It’ll make a lot of the following information a lot more straightforward. Yes, a unified content front is the most important thing, and yes there are many other ways of getting your content in front of your audience other than plain ol’ SEO. But if you want to get traffic from”. How to Choose Keywords in a Way That Makes Sense: 5 Easy Steps Mark... [...]

Jeremy Gottlieb says, “Everyone’s been in the position where there’s a million and one things going on, but a client (or you) still requires top-notch keyword research. So something needs to get done in a pinch. Searching around the internet and learning more about the trendiest aspects of keyword research (because let’s face it, either it’s been a while since you last did it or it’s your first time doing it) can take a ton of time. There are literally millions of things you could be reading about it; actually 15.4 million if we want to be precise”. How... [...]

Chow says, “It goes without saying that we all want to have more traffic for our websites and, regardless of the other sources and tactics that we may use, search engines like Google will always play a prominent role. Good search engine optimization requires dedication, a willingness to adapt, and the right set of tools. If you are looking to grow your web traffic in 2015, you’ll want to keep some of these quick keyword tips in mind”. 5 Keyword Tips to Drive More Traffic in 2015 John Chow’s Blog  [...]