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Friday, June 21, 2024

Archive for the 'Search Engine Marketing' Category

A 9-Step Guide to Writing an SEO Proposal [Guide]

An SEO proposal is crucial as it outlines a strategic plan to improve a website’s visibility on search engines, driving organic traffic and increasing conversions. It provides a roadmap for implementing effective SEO tactics, ensuring all stakeholders understand the objectives and expected outcomes. HubSpot has published ‘A 9-Step Guide to Writing an SEO Proposal’ with a template. Laura M. Browning says, “Everybody handles SEO proposals a little differently, but there are some clear do’s and don’ts — including one piece of advice that every single expert mentioned. 1.... [...]

Real talk on SEO and accessibility [Podcast]

SEO and accessibility work together to improve website visibility and usability by optimizing content for search engines and ensuring it is accessible to all users, including those with disabilities. This dual approach enhances the user experience and broadens audience reach. The latest The SERP’s Up SEO podcast episode is titled ‘Real talk on SEO and accessibility’. The SERP’s Up team says, “Optimizing for accessibility and SEO? Yes. Wix’s Mordy Oberstein and Crystal Carter are back to discuss accessibility standards. Dive into why the standards matter for... [...]

Reminder- From Subreddits to Search: Maximizing Your Brand’s Impact on Reddit, June 12 [Webinar]

This is a reminder for the SEJ webinar to be held on June 12, 2024. The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google’s Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI’s partnership, have catapulted Reddit’s real-time content to unprecedented heights. Search Engine Journal is hosting a webinar ‘From Subreddits to Search: Maximizing Your Brand’s Impact on Reddit’ on Wednesday, June 12, 2023, at 2.00 pm ET. The SEJ team says, “Join us for an insightful webinar exploring the newfound... [...]

Cosmic Rays & Crawlers: When Google Search is under the weather [Video]

Google Search Central has published a new video ‘Cosmic Rays & Crawlers: When Google Search is under the weather’. The GSC team says, “How does Google address incidents that affect Search results, like indexing problems or crawling issues? Join John, Lizzi, and Gary in this episode of Search off the Record as the team discusses internal processes Google uses to detect, investigate, and communicate these incidents to users and website owners.”  [...]

Guide To Dominating Local Search Marketing [Guide]

Local search marketing focuses on optimizing a business’s online presence to attract customers from local searches on platforms like Google and Yelp. It involves strategies such as managing local listings, collecting reviews, and using location-specific keywords. Search Engine Journal has published the ‘Guide To Dominating Local Search Marketing’. The SEJ team says, “As search evolves, many marketers are worried about their brand remaining visible online. While AI-generated search experiences are so new, we do know that now isn’t the time to make any drastic changes to... [...]

From Subreddits to Search: Maximizing Your Brand’s Impact on Reddit, June 12 [Webinar]

The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google’s Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI’s partnership, have catapulted Reddit’s real-time content to unprecedented heights. Search Engine Journal is hosting a webinar ‘From Subreddits to Search: Maximizing Your Brand’s Impact on Reddit’ on Wednesday, June 12, 2023, at 2.00 pm ET. The SEJ team says, “Join us for an insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these... [...]

4 Insights From the Google Leak [Video]

MOZ has published the latest episode of the Whiteboard Friday video ‘4 Insights From the Google Leak’ featuring Tom Capper. Capper says, “In this Whiteboard Friday, Tom touches on four particular insights gleaned from the recent Google documentation leak.” MOZ  [...]

Steps To Find Competitor Keywords

Analyzing competitors’ keywords can uncover opportunities for your own SEO strategy by identifying high-traffic terms they rank for. Leveraging this insight allows you to optimize your content and improve your search engine rankings effectively. Search Engine Journal has published an article featuring steps to find competitor keywords. The SEJ team says, “In this article, we’ll explore the most effective yet simple ways to find competitors’ keywords so that you can guide your own SEO strategy and potentially outperform your competitors in SERPs. Benefits Of Competitor Keyword Analysis Competitor... [...]

2024 Trend Updates: What Really Works In SEO & Content Marketing, June 18 [Webinar]

In SEO, prioritizing E-A-T (Expertise, Authoritativeness, and Trustworthiness) is essential as search engines increasingly favor high-quality, reliable content. Content marketing trends are leaning towards interactive formats such as polls, quizzes, and augmented reality, which boost user engagement and deliver personalized experiences. Search Engine Journal is hosting a webinar ‘2024 Trend Updates: What Really Works In SEO & Content Marketing’ on Tuesday, June 18, 2023, at 2.00 pm ET. The SEJ team says, “Join us live as we explore which SEO trends to prioritize to... [...]

Take your SEO off life support [Podcast]

The latest The SERP’s Up SEO podcast episode is titled ‘Take your SEO off life support’. The SERP’s Up team says, “How can you bring your SEO performance back to life? Wix’s Mordy Oberstein and Crystal Carter discuss ways you can get your SEO production back on track. Whether your SEO performance has flatlined or the site hasn’t been worked on for a good while we have tips and strategies to kick your SEO back into gear. Sterling Sky’s Carrie Hill joins as she dives into the intricacies behind helping clients who desperately need an SEO resurgence. Plus, this... [...]


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