A web crawler, also known as a spider or bot, is a program designed to systematically browse the internet, retrieving and indexing information from web pages. It operates by following hyperlinks from one page to another, collecting data for search engines or other purposes such as website indexing and data mining. Google Search Central has published a new video ‘What is a web crawler, really?’. The GSC team says, “In this episode of Search Off the Record, Gary Illyes and Lizzi Sassman take a deep dive into crawling the web: what is a web crawler, and how does it really work? Listen... [...]
Archive for the 'Search Engine Marketing' Category
Search Engine Optimization (SEO) is crucial for various reasons, especially in the digital age where online visibility can significantly impact businesses and individuals. Content Marketing Institute is hosting a webinar ‘MasterTHIS: SEO’ on Wednesday, March 20, 2024, at 1.00 pm ET. The CMI team says, “Join us on March 20 for MasterTHIS: SEO. In under 90 minutes, gain actionable insights to enhance your SEO approach, boost website traffic, and effectively track outcomes. We’ve invited Zack Kadish with Conductor and Andy Crestodina with Orbit Media for an in-depth exploration... [...]
SEO authority refers to the trust and credibility a website holds in the eyes of search engines, influencing its ranking potential. It’s built through high-quality content, backlinks from reputable sites, and adherence to search engine guidelines. Search Engine Journal contributor Brian Gareth has published an article featuring 10 steps to grow your SEO authority and topical expertise. He says, “Let’s answer some questions about topical authority to shape the basic understanding: Can Topical Authority Be Measured? No. There are no tools to measure it (at least not yet). Right now,... [...]
Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into. Search Engine Journal is hosting a webinar ‘Content Marketing: How To Find The True Value Of Your Marketing Funnel’ on Wednesday, April 10, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we explore a comprehensive approach for measuring the value of your content initiatives, so you can optimize resource allocation... [...]
This is a reminder about the CMI webinar to be held on March 14, 2024. Domain Authority (DA) is a metric developed by Moz, a software company specializing in SEO (Search Engine Optimization) tools. It is a score that predicts how well a website will rank on search engine result pages (SERPs). The score ranges from 1 to 100, with higher scores indicating a greater ability to rank. Content Marketing Institute is hosting a webinar ‘Domain Authority is Dead: How Pillar-Based Marketing Makes Legacy SEO Metrics Irrelevant’ on Thursday, March 14, 2024, at 1.00 pm ET. The CMI team says, “In... [...]
Search engine optimization (SEO) is the practice of optimizing a website so that it ranks higher in search engine results pages (SERPs). This helps websites receive more traffic. Ahrefs contributor Despina Gavoyannis has published an article featuring seven actionable tips to get more SEO buy-ins. She says, “At Ahrefs, multiple team members have worked in these roles, so we’ve compiled a list of our top tips to help you get more buy-in for SEO projects. 1. Find decision-makers: Discover who calls the shots Start by identifying all the key influencers and decision-makers within the organization.... [...]
E-E-A-T is an acronym created by Google which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is not a ranking factor but rather a component of Google’s Search Quality Evaluator Guidelines (SQEG). MOZ has published the latest episode of the Whiteboard Friday video ‘E-E-A-T Quick Wins’ featuring Itamar Blauer. The MOZ team says, “Itamar shares E-E-A-T quick wins that you can utilize to help your website appear more credible in the eyes of users and Google.” MOZ [...]
Your website’s technical health is crucial to its overall performance – not only to succeed in SEO but also to drive more user engagement, conversions, and ultimately, revenue. Search Engine Journal is hosting a webinar ‘Holistic Website Health & Technical Tips for SEO Success’ on Wednesday, February 27, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we’ll discuss the key areas of website health you need to focus on in 2024, and provide actionable tips for how to get the right platforms and processes in place to improve all your key site health metrics. You’ll... [...]
Implementing SEO (Search Engine Optimization) for business is essential for improving online visibility, attracting organic traffic, and ultimately driving growth and revenue. The latest The SERP’s Up SEO podcast episode is titled ‘The ins & outs of starting SEO from scratch’. The SERP’s Up team says, “How do you build an SEO strategy from scratch? How should SEO differ for specific business models? Wix’s Mordy Oberstein and Crystal Carter are joined by SEO growth specialist Gaetano DiNardi to teach you how to build an SEO strategy from the ground up… using... [...]
Domain Authority (DA) is a metric developed by Moz, a software company specializing in SEO (Search Engine Optimization) tools. It is a score that predicts how well a website will rank on search engine result pages (SERPs). The score ranges from 1 to 100, with higher scores indicating a greater ability to rank. Content Marketing Institute is hosting a webinar ‘Domain Authority is Dead: How Pillar-Based Marketing Makes Legacy SEO Metrics Irrelevant’ on Thursday, March 14, 2024, at 1.00 pm ET. The CMI team says, “In this bold presentation from DemandJump’s Chief Solution Officer,... [...]