An AI search strategy leverages artificial intelligence to understand user intent and deliver more accurate, personalized search results. It enhances SEO by optimizing content for semantic relevance and predictive algorithms. Search Engine Journal is hosting a webinar, ‘Do More With Less: How To Build An AI Search Strategy With Limited Resources’ on Wednesday, May 14, 2025, at 2.00 pm ET. The SEJ team says, “Historically, organic search has been technical, time-consuming, and slow to show results, especially compared to the immediate impact of paid and social campaigns.... [...]
Archive for the 'Search Engine Marketing' Category
SEO topic clusters are a content strategy that groups related web pages around a central “pillar” topic to improve search engine visibility. This structure helps search engines understand content hierarchy and boosts rankings through internal linking and topical authority. MOZ has published ‘SEO Topic Clusters: Complete Guide, Examples & Free Templates’. Chima Mmeje says, “In content marketing, content should never exist in silos. When it does, it becomes harder to organize your site, build internal links, and scale content effectively. You risk creating duplicate... [...]
Optimizing websites for SEO is essential to improve visibility on search engines, attract organic traffic, and reach the right audience. It enhances user experience while ensuring content ranks higher for relevant queries. Semrush has published a new guide, ‘How to Optimize Your Website for SEO’. Carlos Silva says, “Each section contains actionable steps you can implement right away. 1. Create High-Quality Content High-quality content is the foundation of successful SEO. Without compelling, valuable content that satisfies user needs, your other optimization efforts won’t... [...]
Actionable AI refers to artificial intelligence systems designed to provide insights that lead directly to measurable actions. It bridges data analysis and decision-making, enabling faster, smarter responses across industries. MOZ has published the latest episode of the Whiteboard Friday video ‘Actionable AI’ featuring Britney Muller. In this episode of Whiteboard Friday, Britney discusses actionable AI, how to get started, and the steps needed to make that happen. MOZ [...]
Increased website traffic boosts visibility, attracting more potential customers and opportunities for conversion. This directly contributes to higher online income through ads, sales, or affiliate marketing. Ahrefs has published a new video, ‘How this Goat Website Makes $150K With Almost No Traffic’. The Ahrefs team says, “In this video, we break down the digital marketing and business strategy behind a niche website about GOATS that’s quietly making over $150,000 a year! You’ll learn: How they drive consistent organic traffic with smart SEO techniques The content... [...]
Search Engine Journal contributor Adam Riemer has published an article answering the question ‘Should We Optimize For Keywords With High Search Volume Or Competition?’. He says, “A search for bark on a tree could be what it looks like or feels like, whether it’s a sign the tree is healthy or not, and questions about using it to determine the age or genus of the tree. “Bark” for a dog could refer to the specific sounds made by certain breeds, could indicate that the dog is sick, or the user is looking for ways to get a dog to stop barking or train a dog to bark on command. If... [...]
Finding profitable keywords is essential for driving targeted traffic and maximizing conversions. The right keywords help businesses rank higher in search engines, attract potential customers, and increase revenue efficiently. MOZ contributor Jonathan Berthold has published a guide featuring tips to find profitable keywords for your niche. He says, “While high-volume keywords may seem appetizing, it doesn’t always yield meaningful returns. The initial psychological response to seeing high-volume keywords in your niche may whet your appetite, but it’s important to be pragmatic and... [...]
Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How are web standards made?’. The GSC team says, “Ever wondered how web standards are made? Martin and Gary from Google Search take you behind the scenes of the internet’s governing bodies. From the IETF to the W3C, learn about the consensus-driven processes that shape the web. Find out why these standards are crucial for ensuring a consistent and reliable online experience.” [...]
Franchise SEO optimizes local and national search visibility for multi-location businesses, ensuring each franchise ranks well in relevant searches. It drives targeted traffic, boosts brand consistency, and increases customer engagement. Neil Patel has published ‘Franchise SEO Strategies: A Guide for 2025’. He says, “Regular SEO focuses on keywords and content that pertain to a single website or company as a whole. On the other hand, franchise SEO is a specialized form of SEO that focuses on optimizing each franchise location. Typically, this means local SEO is a large part... [...]
The latest Ahrefs Podcast episode is titled ‘Stand out in a crowded market (4-STEP PROCESS)’ featuring Louis Grenier. This episode covers the following: How do you know if your positioning is bad? Positiong vs product-market fit Step 1: Insight foraging Step 2: Unique positioning Step 3: Creating a distinctive brand Step 4: Continuous reach The book that cost him $36,000. Ahrefs [...]