Content marketing and promotion is weak without video. With the spread of Internet on mobile devices, the consumption of video has grown manyfold. We have seen that there are some videos which go viral and many remain unnoticed. In both the cases there are reasons. HubSpot’s Amanda Zantal-Wiener has shared seven reasons why people don’t watch your video content online. Talking about the length of the video, Amanda says, “It seems like we’re past the point of requiring evidence that supports the dwindling human attention span, but just in case — studies say it’s about eight... [...]

Video has a irreplaceable role in today’s marketing environments. In content marketing and promotion, the share of video is quite influential HubSpot’s Amanda Zantal-Wiener has shared six viral video marketing examples and has shared information on what makes them viral. Amanda says, “You know how important video is. That much is clear. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution effortsin the next 12 months. And that’s great — but we have a question. What makes a video viral? According to Dictionary.com,... [...]

When it comes to content marketing, video rules. According to Mary Meeker, video content is will represent three-quarters of all internet traffic by 2018. To help marketers produce better videos and achieve desired views, HubSpot’s David Guerrera has published 14 video production tips. Guerrera says, “Time is of the essence, so don’t waste hours trying to figure out which angle you want or what line needs to be delivered next. Know exactly what you want before the day you film by following the steps below. 1. Be original. The concept for your video project should be original and... [...]

Videos works well. Marketers use videos to improve their conversion rate and all social media is going towards videos published on it. HubSpot’s Juliana Nicholson has published a note on a HubSpot experiment that helped them increase sales opportunities by 4 times. On the method and technology involved in this experiment, Nicholson says, “First, we wanted to determine how we could help reps take what they were already doing via email — being consultative, being helpful, and providing actionable tips — and present it in a more visual approach. Ultimately, that came in the... [...]

According to a Vidyard research, 86% of business-related videos are seen on desktops and only 14% are viewed on mobiles. On an average businesses publish 18 videos per month. More findings 85% of businesses have staff and resources to produce videos 56% of all videos published in last two years are less than 2 minutes long Top 5% of videos retain 77% of viewers to the last second Average video retains 37% viewers till the end 35% of businesses are using intermediate or advanced analytics to measure video performance. 16 Video Marketing Benchmarks You Need to Know  [...]

If you use video for strengthening your marketers, you should be well aware about the View Through Rate (VTR) which is calculated by dividing the number of completed views on a skippable ad by the number of its initial impressions. Business.com writer Rich Dress has shared an article advising marketers to consider YouTube VTR seriously to improve the performance of their video ad campaigns. Focusing on the the most common measurement for YouTube ad success, Dress says, “The metrics commonly measured to understand the success of an ad campaign are the click-through rate, and impressions.... [...]

Video has become an integral part of marketers’ content marketing strategy. Social networks like Facebook have turned to be video-focused domains. According to Ooyala’s Global Video Index Q1 2017, more and more Internet users are turning to videos and the latest trends show that they are watching long-form video contents now. More Findings In Q1 2016, 35% PC users preferred to watch long-form videos. The number rose to 65% in Q1 2017. When it comes to phone users, 29% users saw long-form videos in Q1 2016. In Q1 2017, there were 55% people who preferred to watch long-form videos on their... [...]

According to an Animoto research, 81% of marketers are optimizing their social videos for mobile web and 39% are creating square and vertical videos. The Animoto study involved 1000 consumers and 500 marketers. Here are the findings: 64% consumers said that watching marketing videos on Facebook influenced their purchase decisions In February 2017, Facebook received 1.74 mobile monthly active users 39% of consumers are more likely to watch complete videos – if they have subtitles 67% marketers use text over imagery 51% of the use closed captions. Explore more findings from the study.  [...]

An Animato survey has revealed that more and more marketers are turning to video for meeting with their goals. 64% of the survey respondents stated that Facebook marketing video influenced their a purchase decisions. More findings from the Animato survey: 92% of marketers make videos with assets they already have 81% of marketers optimize their social videos for mobile audiences 39% of marketers create square and/or vertical videos 48% of marketers create 4+ videos every month 27% of them create 6+ videos every month. State of Social Video: Marketing in a Video-First World  [...]

According to Cisco and Unbounce, video will account for 80% of global Internet traffic by 2019 and inclusion of video on landing pages can increase conversion rate by 80%. Keeping these statistics in mind, it becomes crucial for marketers to create videos with a professional touch. HubSpot writer Annie Crawford has shared tips on creating videos for Instagram, Facebook and YouTube. On creating and publishing videos on YouTube, Crawford says, “When crafting and publishing video content to Youtube, keep these tips in mind: Short videos still rule the day, but long form content is gaining traction. if... [...]