In today’s marketing arena, video has a special place. It is one of the most used marketing tools today and for promotion of most products marketers prefer to utilize videos.When it comes to social media, video rules there too. And with the right posting strategies and by offering quality content in the video marketers can surely improve their chances to be more successful in improving their conversion rates.Econsultancy columnist Nikki Gilliland has shared four ways to use social video to improve conversion rate.Gilliland says, “According to a recent report by Animoto, social video... [...]

Content Marketing Institute is hosting a webinar on ‘5 Steps to Revamping Your Video Marketing’ on Wednesday, September 27 at 2.00 pm EDT. The webinar will guide the attendees on bringing changes to their video marketing strategies that can help them generate more revenue.Webinar SpeakerPaul Casinelli, Vice President of Product Marketing and Strategy, BrightcoveStephanie Stahl, General Manager, Content Marketing InstituteCMI team says, “Video is the most effective marketing tool you have, but you’re misusing it. Video strategy is not a video on your homepage — it is... [...]

Video advertising is preferred by many. According to a HubSpot research 43% of people want to see more video content from marketers. The study also states that 51.9% of marketing professionals see video as the type of content with the best ROI.Keeping these statistics in mind, designing great video ads can surely boost your revenue. Marketing Land columnist Kevin Lee has shared seven tips to help you deliver better ads on YouTube.Lee says, “YouTube is incredibly popular; Alexa consistently ranks it as the second most trafficked site globally. Additionally, its content shows up frequently... [...]

According to a recent survey by App Annie, in July 2017 YouTube’s Android app accounted for 80% of total time spend on mobile in the US. The app accounted for 9.5 billion hours of the 12 billion total hours consumers spent, reports TechChrunch.Other video apps that are on the list include Netflix, ESPN, Amazon Video and more.Talking about YouTube’s expansion TechChrunch’s Sarah Perez says, “The company this year launched YouTube TV, a Sling TV competitor that lets consumers stream live TV and record to a cloud DVR through a dedicated app for $35 per month. That service... [...]

Kissmetrics is hosting a webinar on ‘The Top 3 Ingredients to Drive More Sales through Video Marketing’ on Thursday, September 14 at 10.00 am PT. The webinar will guide the attendees on how they can utilize video to generate more sales and revenues.The Kissmetrics team says, “Video marketing is the most effective form of online advertising and can be a powerful driver for your sales organization. In this webinar, Charlotte Broadbent, the Director of Marketing at Lemonlight, will demonstrate the tops ways to successfully use video to guide your consumers through the sales funnel... [...]

When it comes to content creation and marketing, video rules. Even on social media, more than 80% of content is seen in video form. To influence more people to use your products and services, video creation one of the best ways.While creating marketing or promotional video you need to stay focused and should try to present your appeal in an effective manner.To help marketers come out with great video content, Copyblogger’s Cheryl Tan has published a quick-start guide for video creation.Tan says, “Are you ready to up your content game with videos? This guide will share five steps... [...]

Kissmetrics is hosting a webinar on ‘The Top 3 Ingredients to Drive More Sales through Video Marketing’ on Thursday, September 14 at 10.00 am PT. The webinar will guide the attendees on how they can utilize video to generate more sales and revenues.The Kissmetrics team says, “Video marketing is the most effective form of online advertising and can be a powerful driver for your sales organization. In this webinar, Charlotte Broadbent, the Director of Marketing at Lemonlight, will demonstrate the tops ways to successfully use video to guide your consumers through the sales funnel... [...]

Video is one of the most powerful and effective tools for marketing your products and services and to convert the prospects into customers.In B2B marketing segment too, video is optimally utilized.Econsultancy writer Lydia Cockerham has shared six examples of how the B2B marketers are using video.Cockerham says, “Here are six examples from B2B brands that are destroying the competition with social video, and the vital lessons they’ve learned from their B2C forerunners.1. Embrace strong emotion: IBMPowerful, complex emotions have been proven to make social users engage and share... [...]

Video has proved to be an unbeatable tool over all the platforms including the social. It has turned out to be one of the most successful tactics over the Internet.Entrepreneur contributor Emily Richett has shared a video highlighting how using video can help your improve your sales.Richett says, “What made you click on this video? Was it the specific message of the headline? Entrepreneur Network partner Emily Richett explains that if you want a video to resonate with your audience, you need to start with a specific message”.Improving your sales using video  [...]

Your marketing can be surely energized with the effective use of great videos. Right videos are like a treasure that can help us make our marketing efforts rewarding.HubSpot writer Clifford Chi has shared six psychology-backed hacks for making engaging videos.Chi says, “To maximize audience engagement, we implemented psychology-backed hacks throughout the entire video. Let’s check it out and the takeaways below to learn how to fully capture an audience’s attention.6 Psychology-based Hacks for Making Engaging Videos1) Spark CuriosityTo spark on-demand curiosity, George Loewenstein,... [...]