Marketing automation helps you to automate your processes related to marketing and continue to grow your business. Quick Sprout’s Lars Lofgren has published ‘What Is Marketing Automation? – The Definitive Guide’ to help you better understand marketing automation. Lofgren says. “It’s common for marketers to talk about marketing automation and email marketing interchangeably. The fact is that email marketing is a component of marketing automation, but the two are far from the same thing. Marketing automation combines disparate customer acquisition and retention... [...]

Here’s some new software that may be useful to you for promoting your own business. It is also useful in selling marketing services to small brick and mortar businesses. Why? Every business you can imagine wants (and need) to be on social media. They have a problem, though. Most local small business owners have no idea how to take advantage of the benefits of sites like Facebook, Twitter etc. They know that regular posting on social media helps them grow an audience for their products and services. Posting can generate good will as well as do actual selling. Unfortunately for them, they... [...]

Artificial Intelligence (AI) is becoming an integral part of marketing today. It enables you to enhance customer experience and improve your marketing ROI. According to TA Digital, AI enables marketers to increase sales by 52%. ClickZ contributor Mahir Prasad has shared an article highlighting the benefits of AI and automation on marketing. Prasad says, “ClickZ spoke to Albert Technologies CEO Or Shani, who believes that by 2025, all paid digital media campaigns will be managed by marketers collaborating with autonomous AI. AI here to help… not take over Established in 2010, Albert... [...]

Marketing automation helps you to reduce your efforts in promotions of your products and services and put the whole process on autopilot. Here, if you are able to take care of the marketing personalization efforts, you can make the process of marketing automation rewarding. Entrepreneur magazine contributor Albizu Garcia has shared an article on balancing marketing automation and personalization. Garcia says, “Here are ways marketers can successfully balance automation and personalization. Offer Timely, Valuable Content Email campaigns are an effective, low-cost way to leverage automation... [...]

Marketing automation is the key to enhancing your success probability. This process leads your agency towards improved productivity resulting into better business. Business 2 Community contributor Steve Hamm has shared five automated marketing features that your small business needs. Highlighting the importance of social media automation, Hamm says: Social media marketing has become a great way to source leads for modern businesses, yet the time it takes to engage with social media platforms can easily drain the resources of SMBs. This is why businesses need marketing automation for... [...]

Automation is the key to achieving better marketing ROI. It helps you seamlessly stay in touch with the customers and keep the abreast with your offers.  But every new thing comes with the hurdles which we need to cope with or solve. Econsultancy columnist Jeff Rajeck has highlighted major marketing automation obstacles and how marketers are overcoming them.  Rajeck says, “Econsultancy recently held roundtable discussions on marketing automation at Digital Cream Singapore, in association with Emarsys. Table host Faith Chen, Regional B2B Marketing Lead (APAC), Financial Times spoke... [...]

The Constant Contact team is hosting a webinar on ‘Why Email is the #1 Marketing Tool for Small Businesses’ on Wednesday, January 2, 2019 at 1 pm ET. Constant Contact team says, “Not quite sure why your organization needs Email Marketing? Attend this webinar and learn why Email Marketing is the top tool Small Businesses and Nonprofits are using to get more business. At the end of the webinar, get your questions answered by our Marketing Expert in our live group Q&A session, and learn from questions submitted by previous attendees that you may not have thought to ask!”. Why... [...]

The new year is just a few days away and it is the time to discover what lies ahead. Marketing automation is something everyone is curious about and the AI and VR have created more hopes for it. Small Business Trends contributor Itai Elizur has shared five small business marketing automation trends of 2019. Talking about audience segmentation across marketing channels, Elizur says, “Even among those marketers who use more advanced technology and have fully adopted automation, regular and consistent segmentation is rare to find in a marketing automation plan. Marketers might segment key... [...]

The Constant Contact team is hosting a webinar on ‘Why Email is the #1 Marketing Tool for Small Businesses’ on Wednesday, January 2 at 1 pm ET. Constant Contact team says, “Not quite sure why your organization needs Email Marketing? Attend this webinar and learn why Email Marketing is the top tool Small Businesses and Nonprofits are using to get more business. At the end of the webinar, get your questions answered by our Marketing Expert in our live group Q&A session, and learn from questions submitted by previous attendees that you may not have thought to ask!”. Why... [...]

The Constant Contact team is hosting a webinar on ‘Automate Your Marketing for 2019’ on Thursday, December 20 at 2 pm ET. Constant Contact team says, “Autoresponder campaigns do what YOU wish you had the time to do! Use them to follow up, inform, entertain, & provide incentives for action & engagement. They work automatically while you focus on your business. This seminar will help you: Learn the difference between automated messages and autoresponder campaigns Decide where autoresponders can help you do better marketing communications Understand key actions that trigger... [...]