Marketing automation is all about software handling routine marketing tasks without the need for human action. Common marketing automation workflows include email marketing, behavioral targeting, lead prioritization, and personalized advertising.

PPC Hero contributor Luke Carlino has published an article highlighting six dangers of automation in marketing.

He says, “Automation software may be one of the greatest business development tools invented to date. However, there are some dangers to becoming too dependent on automation; it could be costing you a ton of profit, and, if you are not careful, could cost you your business.

Read on to learn six major dangers of relying on automation systems in digital marketing in 2022.

1. Automated Bidding

Automated bidding is an automated system that sets bids on your ads based on that ad’s likelihood of getting a click and a sales conversion. This automated bidding system can be customized for a specific business or sales goal.

This can save hours of labor for business owners and is very appealing as a set-it-and-forget-it approach to generating leads and sales conversions.

However, things that sound too good to be true often are. While this kind of marketing tactic can reap many benefits to your enterprise, running automated ad campaigns unsupervised is unwise and could actually cost you profit if you get too comfortable utilizing it as a primary marketing tactic.”

Six Dangers of Automation in Marketing

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