Henneke says, “Ever wonder what you could do to stop people from bouncing off your landing pages? You work hard to polish your sales copy. You’ve even recorded a snazzy demonstration video. But when you check your site’s analytics? You feel soooo frustrated. And the worst thing is … you don’t know what else you can do. How can you improve your conversion rates?”. The Savvy Marketer’s Checklist for Seductive Landing Pages ‘Copyblogger’ Blog  [...]

Chow says, “We have chatted a bit on here about how to create great landing pages.  We have looked at design ideas, along with other random ideas.  What we felt was in order was an A-Z  guide to creating an effective landing page, that would spell it out for everyone in complete package right here.  Lets take a look at all the things that go into making a fantastic landing page. Lets start by talking about why we even have people coming to our landing page.  The first thing we are likely wanting to be concerned with is Call To Action.  Even though technically almost all of the pages you... [...]

Graham Charlton says, “Landing pages have been evaluated by Google as part of Quality Score since 2005, which has an affect on CPCs and ad positions.  In this excerpt from our PPC Best Practice Guide, here are four ways to improve landing page Quality Score… What is quality score?  According to the big G: Quality Score is an estimate of the quality of your ads, keywords, and landing page. Higher quality ads can lead to lower prices and better ad positions. Landing pages are one factor in Quality Score, along with things like ad quality and previous CTR”. Four ways to improve the Quality... [...]

Aurelie Chazal says, “Hi there fellow marketing ninja (or just digital marketer as we used to be called) Hope 2015 started out good for you. My main work resolution for 2015 is to focus on people. – I don’t care about gaining more followers if I don’t get to talk to them. – I don’t want more email subscribers if the only thing I know about them is when and how many times they open my emails. – And… I don’t care if my conversion rate goes up by 5% after I change the text on my CTA. I want to know “why”. Why people chose our product over others or why they are not buying from... [...]

Ginny Soskey says, “Putting together an A+ landing page can be tricky. There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length, for example. It’s just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well — it all depends on whether you want to generate a lot of (potentially) lower quality form submissions, or a smaller number of higher quality submissions. So if you’re... [...]

Ginny Soskey says, “Putting together an A+ landing page can be tricky. There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length, for example. It’s just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well — it all depends on whether you want to generate a lot of (potentially) lower quality form submissions, or a smaller number of higher quality submissions. So if you’re... [...]

Jonathan Long says, “A massive pay-per-click and SEO budget can deliver high-quality traffic to your website, but if you are sending that traffic to poorly optimizedlanding pages you are essentially throwing your money down the drain. If you want to convert more of your traffic into leads, sales and revenue make sure that your landing pages feature the following seven elements: 1. Attention-grabbing headline If your landing page headline doesn’t grab instant attention, you risk losing a potential conversion in mere seconds. A great headline gives the visitor a quick overview of your offer... [...]

Ryan Lynch says, “Your business can always benefit from high converting landing pages. Higher conversion rates means more customers, and more customers means more profit potential. The purpose of your landing page is to capture leads and warm them up before sending them further down your sales funnel. Think of your landing page as a work of art. Every detail of your page should have a deeper purpose for being there other than a need to fill up space. From the size and color of your call-to-action button to the length of your copy, every choice you make should have a strategic reasoning behind... [...]

Leo Strupczewski says, “To generate new leads with your content marketing, you can do one of two things: hope someone finds your content, or take steps to introduce them to it. A lot of people prefer the latter, because advertising your content can be incredibly effective. How you do that—it could be paid search, email newsletter sponsorships, display advertising, promoted posts on social—is up to you (and there are merits to each), but what that experience looks and feels like could be the difference between pulling in a bunch of fresh leads and doing a so-so job with the budget that’s... [...]

Neil Patel says, “Emotion is a major force in online sales. As much as we tend to disparage “emotion” in purchasing decisions, the fact is everyone thinks and makes choices based on emotion. We can’t prevent this. Emotional decision-making is hardwired into our brain’s functionality. In fact, without guidance from our emotions, decision-making would be nearly impossible. Not only is it appropriate to use emotion in your landing page, but it’s essential for the decision-making process. That being said, you don’t want to go overboard. In this post, I want to show you is... [...]