The latest article on HubSpot blog is titled “8 Brilliant Landing Page Examples You Need to See”. Ginny Soskey says, “Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length for example. It’s just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well — it all depends on whether you want to generate... [...]
Archive for the 'Landing page Tips' Category
John Chow’s latest blog post is titled “Five Ways To Make Money Online on a Small Budget”. Chow says, “When it comes to making money, some believe you have to spend money to make money…right? Let’s take a look at a few ways to make your small budget count, every single month. First idea: Free stuff! Using ad extensions allows you to have site links for all campaigns. Ad Extensions show depth on your site, they are simple and get a lot of traffic. Also, set additional negative from SQR reports”. Five Ways To Make Money Online on a Small Budget John Chow’s Blog [...]
The latest ‘Web Marketing Today’ blog post is titled “Landing Page Analysis in Google Analytics”. Melissa Mackey says, “Business websites typically have conversion goals for their visitors to act on. Whether it’s purchasing a product, filling out a form for more information, or signing up for a webinar, the initial step in the path to goal completion is a landing page, the first page a visitor encounters on the site. Google Analytics measures the effectiveness of this first impression by calculating the number of goal completions — i.e., “Goals” created in Analytics — against... [...]
John Chow’s latest blog post is titled “You Can Now Split Test and Add Images to LeadBoxes”. Chow says, “A few weeks ago, I wrote about LeadBoxes. This was a new feature byLeadPages that can turn any images and text into an email capturing opt in box. With LeadBoxes, you don’t need a whole landing page to build your email list anymore. By adding a single line of code to any existing webpage, you can use LeadBoxes to grow your list from anywhere. To see LeadBoxes in action, just click my eBook link”. You Can Now Split Test and Add Images to LeadBoxes John Chow’s Blog [...]
The latest article on HubSpot blog is titled “13 Little Landing Page Experiments That Can Make a Big Difference”. Ginny Soskey says, “When most people talk about experiments, it sounds like something overwhelming and complicated. You’ve got to set a control and treatment. You’ve got to get sufficient sample size. You’ve got to track it all to determine when it’s statistically significant. With all that, is testing really worth it? Yes! Smart marketers aren’t always running enormous tests … but they know that those small tests can have a big impact.... [...]
The latest article on ‘Business 2 Community’ is titled “Landing Page Optimization Using Google Analytics”. Joydeep Bhattacharya says, “The page on which a visitor lands on your website is known as the landing page. Wouldn’t you love to have an optimized, user friendly and a revenue generating landing page? I am sure you will! But, the sorry part is that, most of the webmasters spend their time making their home page look elegant instead of the landing page! One of the most critical aspects of making your website convert well is to make the landing pages optimized. So,... [...]
The latest article on HubSpot blog is titled “Should You Remove Navigation From Your Landing Pages? Data Reveals the Answer”. Diana Urban says, “For years, we’ve preached the importance of removing links from your landing pages: top navigation, sidebar navigation, footers, social media links — anything that distracts viewers from filling out your form. Time over time, data has shown that removing the navigation and links from your landing pages will increase your conversion rates. Seems intuitive, right? However, only 16% of all landing pages are free of navigation... [...]
The latest ‘Econsultancy’ blog post is titled “Bloggers and PRs: the 10 commandments”. Ben Davis says, “Monday next week I’m to appear on a webinar panel talking about journalist relationships. You can sign up for it here if you’ve always wondered whether I talk in dulcet tones or a high pitch falsetto. The Econsultancy blog has featured much on blogger relations, this article from Henry Elliss provides a rather good list of outreach don’ts. However I wanted to write a piece of my own, partly to draw attention to the upcoming webinar hosted by Vocus... [...]
The latest ‘MarketingExperiments’ blog post is titled “Copywriting: Is your landing page missing the “why” factor?”. John Tackett says, “In a recent Web clinic, Austin McCraw, Senior Editorial Analyst, and Ben Filip, Data Sciences Manager, both of MECLABS, revealed how marketers at an auto repair company increased purchases 36% by testing the copy on their landing page. But first, let’s review the research notes for some background on the test. Background: A medium-sized company selling an auto repair product. Goal: To increase the number of purchases. Primary Research Question: Which... [...]
The latest article on HubSpot blog is titled “Want to Get More Leads? Stop Making These 12 Landing Page Mistakes”. Ginny Soskey says, “There are few feelings worse than knowing you’re missing out on something. Scientists have even given that feeling a name: FOMO (fear of missing out). Whether it’s missing out on an outing your coworkers are all going to or realizing you could have made that meeting if you only left five minutes earlier, we all get that same feeling of unrest in the pit of our stomachs when we miss out on something. Typically, FOMO has applied to... [...]