Leo Strupczewski says, “To generate new leads with your content marketing, you can do one of two things: hope someone finds your content, or take steps to introduce them to it. A lot of people prefer the latter, because advertising your content can be incredibly effective.

How you do that—it could be paid search, email newsletter sponsorships, display advertising, promoted posts on social—is up to you (and there are merits to each), but what that experience looks and feels like could be the difference between pulling in a bunch of fresh leads and doing a so-so job with the budget that’s allocated for the project.

Though many marketers have studied key attributes of a high-converting landing page, few have pointed out the one simple trick that pushes your performance even further“.

One Simple Landing Page Tip That Boosts Conversions

Business2Community.com

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