Monica Montesa says, “Meet Emily. She’s the blogger and designer behind Jones Design Company.Jones Design Company began in 2002 as a custom stationery business and transitioned into a blog in 2009. On the blog, readers can find topics like home decorating, crafting, organizing, beauty and fashion, combined with Emily’s incredible design skills. Emily uses AWeber as her email marketing platform of choice, as email marketing is a top priority for Jones Design Company. “Because we are primarily a blog, it is important to develop a relationship with our readers,” Emily said. “Using... [...]

Pamela Wilson says, “That is the question. It’s the question I’m asked as soon as someone discovers that I manage the editorial team for Copyblogger. You see back in March, there was a sudden influx of audio content here on the pages of Copyblogger. We launched our podcast network — Rainmaker.FM — and (of course) wanted to share the new content we were creating with all of you. But we may have confused you, too. Based on the questions I get, we’ve certainly confused at least some of you. I’m here today to set the record straight. I want to let you know what we really think about... [...]

Olivia Dello Buono says, “1. Email is not a .JPG, print ad, or a one-page website Reusing content across mediums is a smart way to maximize resources, increase efficiency, and apply takeaways from other channels. Taking the featured image from a successful print run and using it in your go-to email template may seem like a quick win, but is unlikely to perform to your expectations. Email is a unique medium, with unique goals and unique considerations. While a print advertisement will catch attention with a bold-faced headline and intriguing photo, no one will see the beautiful photo in an... [...]

Olivia Dello Buono says, “We all hate spammy pop-ups when we’re just trying to read a blog post. They indiscriminately pop up everywhere, basically telling us in a loud voice to give them our email addresses so that they can add us to their email list. It’s easy to say no, close the box and go on with your day. That’s an experience we’ve all had that we totally understand. But let’s think about it from the flip perspective. How do you make it a total no brainer for someone to give you their email address? If I offered you $100 cash in exchange for your email address, would you give... [...]

Monica Montesa says, “If your brand has a presence on social media, you’ve probably had the pleasure of dealing with some negative comments from a disgruntled customer or two. While this might trigger the kind of anger that causes Bruce Banner to turn into the Hulk, it’s important to handle the situation appropriately and professionally. For tips on how to handle negative feedback on social media, check out our latest episode of quick tips”. How to Handle Negative Feedback on Social Media Aweber Blog  [...]

Kristen Dunleavy says, “Devoting more time to family while doing what you love: isn’t that the American dream? It was for Courtney Slazinik, the entrepreneur behind Click It Up a Notch. It all started when Courtney bought her first DSLR (aka a very fancy camera) in 2010. But something was… off. “My pictures didn’t look like my friend’s pictures, and we had almost the same camera,” Courtney said. “I had her come to my house and teach me everything. I was a terrible student; it wasn’t easy.” Once Courtney got the hang of photography, she saw an opportunity to help others who... [...]

Scott Richardson says, “1100 attendees. 101 degree summer heat. One comedian. And of course, Serial. Podcast Movement hosted an amazing conference last weekend in Fort Worth, TX focused on connecting and inspiring podcasters (and aspiring podcasters). The all-star lineup was stacked with the biggest names in the podcasting community including Sarah Koenig of Serial, Pat Flynn of Smart Passive Income, and John Lee Dumas ofEntrepreneur on Fire. While the takeaways from the speakers on stage were incredibly inspiring, we also learned a lot from the community of attendees. Check out the awesome... [...]

Parviz Parvizi says, “Podcasting is having a celebrity moment: Serial’s Sarah Koenig has appeared on The Colbert Report; Arnold Schwarzenegger has been on theTim Ferriss show; and, most recently, Barack Obama visited Marc Maron’s garage to appear on his WTF podcast. The $65 Billion Question Beneath the headlines, however, we see conflicting stats that lead us to ask whether podcasting is truly taking off or just getting more popular with existing diehard users. Measured by Google searches and episode downloads, podcasting has seen 30+% annual growth in recent years. On the other hand,... [...]

Corey Ferreira says, “Podcast listenership continues to grow tremendously every year. According to the Washington Post, in just the last 5 years, the average number of unique monthly podcast listeners has tripled to 75 million. Additionally, 33% of people surveyed by Edison Research have listened to a podcast, which is up from 23% five years ago. What this means for you as a business owner is that podcasting is a content format you should start considering to reach this growing audience to help grow your business. You do not need to be a very technical person nor do youREQUIRE a lot of money... [...]

Tom Tate says, “Okay, I’ll make a bold statement here. The future is in podcasting. Let me explain why. In the beginning, there was the blog. And the blog was good. With a blog, anyone with internet access can easily carve out their own little slice of the web to grow their audience, share their expertise and interact with new communities. The ability to establish trust and credibility with engaging blog content gives businesses and professionals a clear advantage, no doubt”. Podcasting: Are You Ready For the Movement? Aweber Blog  [...]