5 Strategies to build an effective podcast strategy
Podcasting is one of the most useful ways to promote your business and products at lower cost. There have been several platforms available that make it easy for anyone to create and share podcasts.
Econsultancy columnist Nikki Gilliland has shares five strategies marketers can adopt to come out with an effective podcast strategy.
Gilliland says, “Last year, it was predicted that ad revenue was to top $220m – up 85% from 2016.
We’re previously talked about the benefits for brands on the blog, as well as heard from one of the biggest podcast networks in the UK. But what about when it comes to creating a successful podcast strategy, and what should creators keep in mind? Here are just six step that we think might help you on the road to podcast success.
Focus on what your audience wants to hear
Just because podcasts are growing in popularity, doesn’t mean brands should automatically jump on the bandwagon. First, it’s important to consider whether the medium would actually be of interest to your existing audience – and whether or not you could provide something of real value.
A podcast is theoretically just another form of content marketing, so creating a podcast on a whim would be like starting a blog without a content strategy. Which, unsurprisingly, could potentially lead to a muddled and decidedly unprofessional result.
In order to create a strategy, other areas of content will provide insight into what your audience is interested in hearing about. Delve into analytics (i.e. for social media or a brand blog) to determine what topic or style of subject typically generates the most interest and engagement”.
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