Aja Frost says, “The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned. Know the feeling? If you work in social media marketing, my guess is you know it all too well. Social media is constantly evolving, making today an exciting time to work in marketing. This can also mean that you sometimes feel as if you’re falling behind on your general social media knowledge and education. The solution? Podcasts. In this blog post, we put together a list of 10 podcast episodes that deliver helpful and... [...]

Dan Shure says, “Marketers: Add podcast promotion to your skill set Sure. This post is for podcasters. Hi Podcasters. You may find the below interesting, perhaps educational — and I hope you leave your insights for the Moz Community in the comments below (I’ll be reading and replying to all of them). But even if you never plan on having your own podcast, this post is for you, too! I see the marketing of podcasts will being an important addition to any marketer’s skill set in 2016 and beyond. So below, we’ll examine iTunes ranking factors, lay out promotional strategies... [...]

Caroline Early says, “You know we love podcasting at Rainmaker Digital! And we especially love podcasting as a content marketing strategy for business. This week, Sonia Simone chats with Clark Buckner about B2B podcasting and content strategy on Copyblogger FM. This is an episode you won’t want to miss. Tune in to hear the five steps Clark follows when he’s planning out content strategy for a B2B podcast. They also discuss the reasons you should design your content to align with business and marketing goals.”. http://www.copyblogger.com/rainmaker-rewind-10/ Copyblogger  [...]

Jon Nastor says, “The playing field has been leveled and the barriers to entry have been torn down. Every day, people enjoy inspired lives built upon their art, their passions, and their ideas. Not because someone gave them permission, but because they decided this was their time and they weren’t going to be satisfied if they missed it. It is no longer a question of whether or not “they” will let you. It is simply: will you? Starting today, you could create and launch a podcast in 30 days, have it build an audience of rabid fans, and — through the power of podcasting — potentially... [...]

Jerod Morris says, “Let’s start with a question you know the answer to: What do you need to build a successful online business today? Well, you start with a growing, loyal audience who views you as an authority. Content Marketing 101. Now another question you probably can answer: How do you stand out from the crowd, cut through the noise, and build an authentic connection with an audience when there is already so much content out there and more coming every day? Isn’t it too … late? No, it’s not too late. But the reality of the content abundance all around us does mean that we cannot... [...]

Jon Nastor says, “What if there was a way to cut through the noise, get noticed, and make a real connection with your audience? For many businesses, on-demand audio content is the way to do just that. Podcasting is gaining in popularity, as you may have noticed, but the medium is not oversaturated. There’s still plenty of room in the market for you, so don’t worry that you’re too late to get started. It could be argued that podcasting is not right for every business. It could also be argued that blogging is not right for all businesses”. Why a Comprehensive Content Strategy Includes... [...]

Monica Montesa says, “Email marketing and blogging go together like s’mores and campfires, or like Vince Vaughn and mildly underwhelming comedies. It’s undeniable that there’s a special connection. If you’re a member of the blogosphere and don’t have an email list, you could be missing out on a huge opportunity to grow your audience and develop a deeper connection with your readers. Why email marketing, you ask? Well, email marketing is a great way to get your blog readers to return to your website and establish loyalty – especially in a world when so many read a single post and... [...]

Monica Montesa says, “While there are many ways to grow your email list, it’s important to make sure you’ve optimized the basics. The sign up form, for example, is often your final chance to persuade people to subscribe to your list – and the details, such as your call to action and what information you request, do matter. Not sure where to start? In the latest episode of Quick Tips, we took a look at a few simple ways in which you can create a sign up form that gets subscribers”. Quick Tips Video: 3 Tips for Building a Sign Up Form that Gets Subscribers Aweber Blog  [...]

Monica Montesa says, “While there are many ways to grow your email list, it’s important to make sure you’ve optimized the basics. The sign up form, for example, is often your final chance to persuade people to subscribe to your list – and the details, such as your call to action and what information you request, do matter. Not sure where to start? In the latest episode of Quick Tips, we took a look at a few simple ways in which you can create a sign up form that gets subscribers”. 3 Tips for Building a Sign Up Form that Gets Subscribers Aweber Blog  [...]

Olivia Dello Buono says, “With nearly two months ‘til ASCEND Digital Marketing Summit takes place October 18-20 in Philadelphia, we want to introduce you to our lineup firsthand. We’re hosting three special #AWeberHour Twitter Chats, featuring a sampling of our amazing speaker lineup. And since it’s our last chat of the season, we’re going big. Join us Wednesday, September 2 from 2-3pm EDT as we explore the do’s and don’ts of social media marketing. If you’re using social in your business strategy, you won’t want to miss this”. [Twitter Chat] The Do’s and Don’ts of Social... [...]