Podcast publishing is a great way to reach more and more people online and promote your business and services. To attract more listeners, you need to publish quality podcasts. Copyblogger contributor Toby Lyles has shared 10 easy tips to improve podcast audio quality. She says, “How do you accomplish that? How do you improve audio quality? Here are 10 tips that will help you produce the “welcome mat” experience. 1. Value your listeners Podcasts and blogs are similar. In the same way that good website design helps attract and keep blog readers, quality audio attracts and keeps listeners... [...]

SEO is one of the most important processes to grow your podcast reach. It helps you to expand your network by getting more subscribers. Practical Ecommerce contributor Jill Kocher Brown has shared 10 SEO tips for podcasts. She says, “Podcasts have gone mainstream. As of March 2020, 37 percent of Americans over the age of 12 — around 104 million people — listen to at least one podcast per month according to Edison Research. But podcasts are often poorly optimized for search engines. Drive more organic search traffic to your podcast with these 10 tips. 10 SEO Tips for Podcasts 1. Obsess... [...]

Search Engine Journal has published a new podcast episode ‘Google News SEO & Google Discover with Conde Nast’s John Shehata’ featuring Conde Nast’s John Shehata. Brent Csutoras says, “On this episode of the SEJ Show, Loren hosts John Shehata of Conde Nast to discuss Google News, Google Discover, making the most of jumping on trends in News Search, what John feels will be a News Search focus in 2021 and a little bit about NewzDash”. Google News SEO & Google Discover with Conde Nast’s John Shehata Search Engine Journal  [...]

Brian Clark has published a new podcast episode ‘How to Be Someone’s Favorite Podcast’ on Unemployable. He says, “This week’s guest on 7-Figure Small has some thoughts on the subject. In fact, Jay Acunzo has lots of thoughts, and they are incredibly insightful. If you’re trying to grow your business with a podcast, or you’re contemplating it, this episode is a must listen. From his early work at companies like Google and ESPN, and spanning 15+ years of public performance and creative projects, Jay has inspired and pushed others to question the status quo, find and share... [...]

Convince & Convert has published a new podcast episode ‘What Marketers Can Learn from the Evolution of Podcasts’ featuring Jay Baer. Listen to this episode to learn: Origin stories from the early days of Content Pros, the Content Experience Show’s predecessor. Why podcasts have succeeded as a content form, according to Jay. Stand-out guests and moments from the show’s history. The four major trends emerging in podcasting right now. Why the “TV season” approach to content creation is taking off at this point in the evolution of podcasts. What’s next for Randy, Anna, and... [...]

Learning is the best way to grow your business. With the advent of the Internet, we have manifold sources to gain knowledge and information. By listening to podcasts, you can learn about different facets of growing your business. Entrepreneur magazine contributor Deep Patel has shared 11 unique Spotify podcasts for entrepreneurs. He says, “If you’re an entrepreneur looking for some new audio offerings, here are 11 of the most unique and interesting Spotify podcasts for anyone wanting to expand their listening library. 1. Reply All This long-running series began as an exploration of the... [...]

Podcast publishing is a great way to reach your target audience and capture their interest to promote your products and services. Entrepreneur magazine contributor Baruch Labunski has published an article highlighting the 10 commandments of podcasting success. He says, “As you’re searching for just the right microphone, though, there are 10 “commandments” that will help you set up your podcast for success. 1. Thou shall not do it for the money At least not directly. According to Castos, not only do most podcasts not make any money, but most of them also actually end up costing money... [...]

Podcast publishing is picking up with the growth of mobile devices and the rise of Internet users in different age groups. By publishing attention-grabbing and useful podcasts, you can build a following that can result into sales boost. Marketing Land contributor Rodric Bradford has shared two useful ways to improve your podcast ROI. He says, “The new at-home lifestyle brought about by the onset of COVID has driven a significant increase in the numbers of listeners and the numbers of programs in the podcasting and audio-streaming space, and where the channel was a secondary or tertiary option... [...]

Podcasting is one of the best ways to grow your online reach and establish authority. It also helps you to promote your products and services. Copyblogger contributor Tim Stoddart has published an article highlighting the podcast topics that listeners love. He says, “If you currently have no audience, potential listeners will probably ask why they should listen to your advice over an established influencer in the field. Fortunately, these podcast topics will enable you to leverage other authoritative sources and grow your own voice. Teardowns Everybody likes to get a behind-the-scenes view... [...]

Copyblogger’s Darrell Vesterfelt has published a new podcast episode ‘Consent-Based Email, Economic Trends for Ecommerce, and SEO for Service Businesses’. Listen to this podcast and learn: Why content marketing looks so different from 10 years ago How to fight off spammers who have turned your inbox into a dumpster fire The pros and cons of recent online privacy and email marketing practices A primer in writing great content for localized services And why good SEO is a combo of common sense and answering people’s questions. Consent-Based Email, Economic Trends for Ecommerce,... [...]