Wendy Keller says, “If you have an inquiring mind and speak clearly, chances are, you would excel at podcasting. A podcast is like a radio show that you produce, but people can listen to it any time they like and you can record it any time you prefer. There’s no set schedule, and the equipment you need to get started is inexpensive. All you need is a theme for your show and some good ideas. Have you ever listened to the radio and thought, “I wish I didn’t have to listen to all these ads”? If you’re like me, 99 percent of the time the ads on the radio are for things that... [...]

Sonia Simone says, “Is it too late to start a podcast? Should we all just shut up and listen quietly, rather than launching something that isn’t great? So, Ryan Holiday published a post, and it got a lot of attention. Ryan is excellent at getting attention, and he details some of his most effective techniques in his book, Trust Me, I’m Lying: Confessions of a Media Manipulator. Ryan is undeniably smart. But I have some serious issues with his post. In this 20-minute episode, I talk about: Whether it’s actually a bad idea to try something because “everyone is doing it” Why the... [...]

Jerod Morris says, “Up until today, we’ve exhaustively covered the topic of podcast sponsorships and monetization. But each time we’ve covered it from only one perspective — the perspective we know as showrunners. Today, we are talking to an absolute expert in podcast advertising. In fact, our guest spent years selling podcast ads for TWiT. As the Director of Marketing, he ran strategy and implementation responsible for selling ad spots across 20+ podcasts with more than 70 million annual downloads and streams. Our guest today is Glenn Rubenstein of Adopter Media, a full-service podcast... [...]

Ben Jacobson says, “Today’s workforce is always on the go and multitasking. We’re busy, we’re distracted, we’re ambitious, and we’re always on the hunt for new sources of inspiration. That’s why business management-oriented podcasts are so perfect for today’s professionals. A recent comScore survey found that 22% of U.S. internet users listen to podcasts at least once a week. It makes sense. Whether commuting to our offices, schvitzing at the gym, or sitting at our desks, podcasts provide hands-free enrichment. Enthusiasts listen in order to strengthen and freshen skills, to... [...]

Alfred Lua says, “What should you do if you want to become the best at what you do? There’s probably a long list, with lots of options. One thing we’re particularly fond of at Buffer when it comes to improving ourselves is listening to podcasts relevant to our niche and industry. In our case, that means social media podcasts! What we love about podcasts is that they make it easy to hear from industry leaders and talented folks about their experiences and advice (which we might not be able to read about anywhere else). There are so many of these voices in the marketing space that have... [...]

Brian Clark & Jerod Morris say, “This week’s guest on The Digital Entrepreneur is focused. Her focus is on creating a one-on-one relationship with every one of her customers. How? She’s doing so by utilizing Twitter to personally connect with her target customers. And those connections have driven the growth of her online business. In this 32-minute episode, Kayla Hollatz and I discuss: Her journey to digital entrepreneurship, which started in college How her background in public relations has helped her grow her online business Her advice on how you can utilize Twitter chats to... [...]

Jerod Morris says, “In the past, we’ve laid out how to decide what topic to podcast about and how to decide what your podcast should be about, and we stand behind both pieces of advice. Today, we are talking to the Showrunners who are running a podcast and are thinking about starting a second one — or maybe even a third or fourth. Jerod and Jonny are both thinking about starting new shows and this conversation goes deep and personal on many levels: A point of caution from Jerod before beginning When can you be a producer, but not the host? The three instances when it would make sense... [...]

Aja Frost says, “The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned. Know the feeling? If you work in social media marketing, my guess is you know it all too well. Social media is constantly evolving, making today an exciting time to work in marketing. This can also mean that you sometimes feel as if you’re falling behind on your general social media knowledge and education. The solution? Podcasts. In this blog post, we put together a list of 10 podcast episodes that deliver helpful and... [...]

Dan Shure says, “Marketers: Add podcast promotion to your skill set Sure. This post is for podcasters. Hi Podcasters. You may find the below interesting, perhaps educational — and I hope you leave your insights for the Moz Community in the comments below (I’ll be reading and replying to all of them). But even if you never plan on having your own podcast, this post is for you, too! I see the marketing of podcasts will being an important addition to any marketer’s skill set in 2016 and beyond. So below, we’ll examine iTunes ranking factors, lay out promotional strategies... [...]

Caroline Early says, “You know we love podcasting at Rainmaker Digital! And we especially love podcasting as a content marketing strategy for business. This week, Sonia Simone chats with Clark Buckner about B2B podcasting and content strategy on Copyblogger FM. This is an episode you won’t want to miss. Tune in to hear the five steps Clark follows when he’s planning out content strategy for a B2B podcast. They also discuss the reasons you should design your content to align with business and marketing goals.”. http://www.copyblogger.com/rainmaker-rewind-10/ Copyblogger  [...]